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Marketing Strategy and Plan 

Conduct a Brand Audit on Verizon Wireless. Your goal is to uncover areas of need in Verizon Wireless’s current strategy, identify opportunities, and define or re-define goals. Find out what data is available to you, and analyze it. Be sure to research the competition (AT&T, Sprint, and T-mobile). This paper should be 4 pages in length. Use APA format and all APA guidelines for citing sources.

 

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