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MBA MARKETING MANAGEMENT ASSIGNMENT BRIEF

THE FOLLOWING BRIEF IS INTENDED AS AN INDICATIVE GUIDE, AND CONFIRMATION OF THESE SUGGESTIONS WITH YOUR LOCAL TUTOR IS ADVISED.

THE ASSIGNMENT IS IN 2 PARTS WHICH CARRY EQUAL WEIGHTING FOR ASSESSMENT PURPOSES. THE FIRST ASSIGNMENT IS INTENDED AS A MANAGEMENT REPORT FOR A SELECTED CLIENT ORGANISATION AND THE SECOND ASSIGNMENT IS A SET OF 15 SUPPORTING POWERPOINT SLIDES

SUGGESTED APPROACH FOR ASSIGNMENT 1

A 3000 WORD LIMIT MUST BE OBSERVED, BUT WORDS IN CHARTS AND TABLES COUNT AS ONE WORD, SO THIS PROVIDES SOME FLEXIBILITY.

REPORT FORMAT IS ESSENTIAL, THIS MUST BE OBSERVED. THE SUGGESTION IS THEREFORE TO HAVE:

A COVER PAGE

A CONTENTS PAGE

AN EXECUTIVE SUMMARY OF APPROXIMATELY 200 WORDS

A BACKGROUND STATEMENT TO EXPLAIN THE INDUSTRY AND ORGANIZATIONAL

CONTEXT, WITH SUPPORTING EVIDENCE OF COMPETITIVE BRAND POSITIONING

AS A FOUNDATION FOR THE REPORT. THIS COULD BE APPROXIMATELY 600 WORDS

THE FRONT END OF THE REPORT IS NOW ATTENDED TO.

THERE ARE NOW 4 TASKS TO COMPLETE AND GIVE EQUAL ATTENTION TO EACH WITH APPROXIMATELY 500 WORDS TO TOTAL 2000 WORDS

EACH TASK MUST DISPLAY MODELS, TOOLS, AND FRAMEWORKS AND CORE MARKETING PRINCIPLES TO DEMONSTRATE APPLICATION KNOWLEDGE AND SKILLS. THESE WILL BE LOOKED FOR BY YOUR ASSESSORS.

ACADEMIC CITATION WILL BE EXPECTED, BUT CHECK WITH YOUR LOCAL TUTOR TO CONFIRM THE EXPECTATIONS.

FOR EACH OF THE 4 TASKS, THE ESSENTIALS ARE IN YOUR COURSE MANUAL; A KEYWORD SEARCH WILL ADD ACADEMIC DEPTH FOR HARVARD STYLE CITATION.

THE MAIN BODY OF YOUR REPORT IS NOW COMPLETE.

THE FINAL PART HAS NOW TO BE SUBMITTED TO CLOSE OFF THE ASSIGNMENT; THIS IS NOT TO BE MISSED OUT. READ TASK 5 CAREFULLY.

WHAT IS EXPECTED IS A SIMPLE CHART TO SHOW HOW YOU HAVE PROJECT MANAGED THE REPORT.KEY ACTIVITIES UNDERTAKEN CAN BE SHOWN ON THE VERTICAL AXIS OF

THE CHART AND THEN THE TIMELINE OF APPROXIMATELY 6 WEEKS IS USED ON THE BASELINE.

START THE JOURNEY WITH YOUR RECOURSE PREPARATION BEFORE ATTENDING THE MODULE ALL THE WAY THROUGH TO SUBMISSION, SO ITS AN END TO END JOURNEY.    AN ALLOCATION OF 200 WORDS IS SUFFICIENT.

IF YOU SEEK TO GAIN HIGHER GRADES THEN AFTER TASK 4 YOU COULD MENTION HOW THE CHANGE WILL NEED TO BE ENABLED AND RESOURCED.

ADVISE THE CLIENT OF NEXT STEPS TO BE TAKEN TO BE READY AND CONSIDER YOUR ONGOING ROLE FOR SUPPORTING IMPLEMENTATION, BUT DON’T EXCEED THE WORD COUNT.

SUGGESTED APPROACH FOR ASSIGNMENT 2.

THIS PART OF THE MODULE ASSESSMENT SHOULD NOT BE A CUT AND PASTE OF YOUR REPORT PLACED INTO POWERPOINT SLIDES.

IT SHOULD DEVELOP YOUR REPORT FURTHER SO YOU CAN DEMONSTRATE PRACTICAL APPLICATION WITH A BALANCED UNDERSTANDING OF THE THEORY USING YOUR CRITIQUE.

YOU COULD ALLOCATE 3 SLIDES TO EACH OF THE 4 TASKS WITH THE OTHER 3 ALLOCATED TO THE COVER PAGE, THE BACKGROUND CONTEXT AND THEN THE PURPOSE OF THE REPORT, SET OUT AS TERMS OF REFERENCE (OR OBJECTIVES).

THE EMPHASIS FOR EACH TASK SHOULD BE UPON YOUR ANALYSIS, YOUR FINDINGS AND YOUR JUSTIFIED PROPOSALS AS A SUMMARY OF THE REPORT PRESENTED IN THE FIRST ASSIGNMENT.

Besides, THE ACADEMIC REQUIREMENT MUST BE MET!!! A SUGGESTION COULD BE TO FEATURE:

  1. THE CONTEXTUAL APPLICATION VALUE FOR YOUR CLIENT
  2. THE ACADEMIC INSIGHT ATTAINED FROM SELECTED THEORY
  3. THE ACADEMIC SOURCES MOST VALUED LISTED AS REFERENCES.

 

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