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MKT202 Marketing Management: Fundamentals of Marketing Research
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- Course Code: MKT202
- Course Title: Marketing Research Plan
- Referencing Styles: Harvard
- Words: 1750
- University: Kaplan Business School
- Country: AU
Individually, you are required to prepare a 1000 word proposal in which you must communicate with the Gelatissimo’s head office to seek approval for your research plans.
This individual assessment is a culmination piece, in which students will be given an opportunity to communicate potential Market Research results to various stakeholders to assist in business decision making. By using the marketing research process in a simulated business environment, students will be able to describe the fundamentals of marketing research.
Now that you have identified the management and research problem, research objectives and goals, collection methods and tools, devise a proposal addressed to the Gillatisimo’s head office that covers the following requirements:
- A detailed proposal of measurement scales and sampling methods and potential errors that can emerge during marketing research by considering how these could be mitigated.
- A detailed discussion of the methods of statistical analysis that will be used to interpret data and develop recommendations;
- A detailed discussion of the online privacy and ethical considerations that must be addressed.
- Reference List (not included in the word limit of this submission)