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MKT304 Evaluate and Communicate a Strategic Marketing Plan
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- Course Code: MKT304
- Course Title: Strategic Marketing Plan
- Referencing Styles: Harvard
- Words: 2000
- University: Kaplan Business School
- Country: AU
Individually, you are required to create a strategic marketing plan building on your recommendations using the allocated business or not-for-profit organisation from assessment one.
The purpose of this individual assessment is to provide students with an opportunity to use marketing concepts to analyse and evaluate external and internal environments so they can formulate and appraise marketing strategies in a range of contexts and construct, evaluate and communicate a strategic marketing plan.
Individually, you are required to write a marketing plan that looks at all elements of the marketing mix and explores the positioning of your brand relative to current and potential competitors in the market. In preparing your marketing plan, you are required to adhere to a specific structure that addresses the following:
A brief overview of the brand and recommendations from the audit.
Outline of what will be covered in the report.
- Competitor Analysis
Identify at least five direct and indirect competitors, as well as other forms of competition.
Discuss the strengths and weaknesses of these competitors.
- SWOT Analysis
Undertake and explore a SWOT analysis of your brand.
Expand and discuss the opportunities and threats that exist for this brand.