- Case StudyHelp.com
- Sample Questions
MKT6108 – Hospitality and Tourism Marketing Management
Need Best Marketing Assignment Help at an affordable price? Hire a professional writer from Case Study Help and complete all due task on time. We have subject experts to provide students academic assistance in more than 100 subjects. You can easily avail 4 P’s Of Marketing Assignment Help, Marketing Mix Assignment Help, Marketing Principles Assignment Help, etc. at a reasonable price.
- Course Code: MKT6108
- Course Title: Hospitality And Tourism
- Referencing Styles: APA
- Words: 1250
- University: Algonquin College
- Country: CA
Executive summary although this is the first section of your marketing plan, it should be the last thing that you write. The executive summary is a short, concise description of the main points of your plan. Think of it as a ‘hook’ for busy readers and prepare it with your readers in mind.
- Overview of the Business
- Provide a brief description of the business you have chosen
- Add some background into the business sector or industry.
A. Define the Market
B. Target Market
- Define your target market, including demographic, geographic and psychographic segmentation
- Describe the target markets needs and wants
C. Marketing Mix
- What are the 4 P’s and how do they apply to your business
D. Value-Driven Marketing Strategy
- Value Proposition
1. How will you differentiate and position your business in the market
2. Describe the value your customer derives from your business
- Marketing Management Orientation
1. Does the selling concept, marketing concept, and/or societal marketing concept apply to your business, why or why not?