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MKT6108 – Hospitality and Tourism Marketing Management
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Assessment Details:-
- Course Code: MKT6108
- Course Title: Hospitality And Tourism
- Referencing Styles: APA
- Words: 1250
- University: Algonquin College
- Country: CA
Assessment Task:-
Part 1:
Executive summary although this is the first section of your marketing plan, it should be the last thing that you write. The executive summary is a short, concise description of the main points of your plan. Think of it as a ‘hook’ for busy readers and prepare it with your readers in mind.
Part 2:
- Overview of the Business
- Provide a brief description of the business you have chosen
- Add some background into the business sector or industry.
Part 3:
A. Define the Market
B. Target Market
- Define your target market, including demographic, geographic and psychographic segmentation
- Describe the target markets needs and wants
C. Marketing Mix
- What are the 4 P’s and how do they apply to your business
D. Value-Driven Marketing Strategy
- Value Proposition
1. How will you differentiate and position your business in the market
2. Describe the value your customer derives from your business
- Marketing Management Orientation
1. Does the selling concept, marketing concept, and/or societal marketing concept apply to your business, why or why not?