MKT6108 – Hospitality and Tourism Marketing Management

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Assessment Details:-

• Course Code: MKT6108
• Course Title: Hospitality And Tourism
• Referencing Styles: APA
• Words: 1250
• University: Algonquin College
• Country: CA

 

Assessment Task:-

 

Part 1:

Executive summary although this is the first section of your marketing plan, it should be the last thing that you write. The executive summary is a short, concise description of the main points of your plan. Think of it as a ‘hook’ for busy readers and prepare it with your readers in mind.

 

Part 2:

1. Overview of the Business

• Provide a brief description of the business you have chosen
• Add some background into the business sector or industry.

 

Part 3:

A. Define the Market

 

B. Target Market

• Define your target market, including demographic, geographic and psychographic segmentation
• Describe the target markets needs and wants

 

C. Marketing Mix

• What are the 4 P’s and how do they apply to your business

 

D. Value-Driven Marketing Strategy

• Value Proposition

1. How will you differentiate and position your business in the market

2. Describe the value your customer derives from your business

• Marketing Management Orientation

1. Does the selling concept, marketing concept, and/or societal marketing concept apply to your business, why or why not?