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MKT6108 Introduction to Hospitality and Tourism Marketing Assessment Answers

MKT6108 – Hospitality and Tourism Marketing Management

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Assessment Details:-

  • Course Code: MKT6108
  • Course Title: Hospitality And Tourism
  • Referencing Styles: APA
  • Words: 1250
  • University: Algonquin College
  • Country: CA


Assessment Task:-


Part 1:

Executive summary although this is the first section of your marketing plan, it should be the last thing that you write. The executive summary is a short, concise description of the main points of your plan. Think of it as a ‘hook’ for busy readers and prepare it with your readers in mind.


Part 2:

  1. Overview of the Business
  • Provide a brief description of the business you have chosen
  • Add some background into the business sector or industry.


Part 3:

A. Define the Market


B. Target Market

  • Define your target market, including demographic, geographic and psychographic segmentation
  • Describe the target markets needs and wants


C. Marketing Mix

  • What are the 4 P’s and how do they apply to your business


D. Value-Driven Marketing Strategy

  • Value Proposition

1. How will you differentiate and position your business in the market

2. Describe the value your customer derives from your business

  • Marketing Management Orientation

1. Does the selling concept, marketing concept, and/or societal marketing concept apply to your business, why or why not?


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