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Rubrics for Business Article Review (Individual Assignment: 100%)
Assessment for Course Learning Outcome 2 (PLO6: Analyse the Range of Decisions Implicit in Strategic Marketing)
Business Article Review
Topic Discuss : Market Segmentation & Positioning
Exercise (case study): “Jaeger targets younger shoppers” (p. 158, Hooley et al.) Q. 1 & Q. 2
- Review the article must related to marketing
- Review the article (the content and business practice) then relate them to any conceptor model in the topic assigned.
# 5 minute presentation via PowerPoint and submit the writing (Arial, 1.5 ) 3 pages.
# No plagiarism and will scan by Turnitin
Reference ID: #getanswers2001201