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Rubrics for Business Article Review (Individual Assignment: 100%)

Assessment for Course Learning Outcome 2 (PLO6: Analyse the Range of Decisions Implicit in Strategic Marketing)

 

Business Article Review

https://www.theedgemarkets.com/article/ikea-sell-through-third-party-first-time-tmall-china

Topic Discuss : Market Segmentation & Positioning

Exercise (case study): “Jaeger targets younger shoppers” (p. 158, Hooley et al.) Q. 1 & Q. 2

Additional Info:

• Review the article must related to marketing
• Review the article (the content and business practice) then relate them to any conceptor model in the topic assigned.

# 5 minute presentation via PowerPoint and submit the writing (Arial, 1.5 )  3 pages.

# No plagiarism and will scan by Turnitin

Reference ID: #getanswers2001201