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MKTG 201 Marketing Management Assessment Answers

MKTG 201 Marketing Management – Department Store Chain

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Assessment Details:-

  • Course Code: MKTG 201
  • Course Title: Marketing
  • Referencing Styles: Open
  • Words: 1000
  • University: Auckland University of Technology
  • Country: NZ




Farmers are a mid-range department store chain, and Smith and Caughey’s is a high-end department store chain. Both department stores sell a variety of products, including clothing, shoes, jewellery, cosmetics, and homeware. Farmers have over 50 branches throughout New Zealand while Smith and Caughey’s has only two branches (both in Auckland). Utilise your knowledge of consumer problem solving and distribution intensity to explain why Farmers has so many more branches compared to Smith and Caughey’s. Also, explain the retailing and retail positioning and try to link these to four 4p’s utilities (price, time, place and procession). Please check the file attached down below for the relevant materials in order to do this question.


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