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MKTG110 SWOT Analysis and External Environmental Factors
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- Course Code: MKTG110
- Course Title: Marketing
- Referencing Styles: Open
- Words: 1250
- University: Centennial College
- Country: CA
Objectives: Based your target market, and considering the various competitive, economic, and other external environmental factors described in your SWOT analysis, what are reasonable goals for unit sales and market share within the Greater Victoria area? (Both team members complete this section together)
After 3 months:
After 6 months:
After 12 months:
Provide a rationale for your sales objectives, explaining why you feel these objectives are realistic.
Target Market: Which Greater Victoria market segments are most likely to purchase the product/service, and why?
Address all relevant geographic, demographic, psychographic, and behavioural variables. Based on your research, what is the approximate size of your target market within Greater Victoria? (both team members complete this section together)
Positioning: What makes product/service unique, and how does it compare to the competition? (both team members complete this section together)