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MKTG1203 Introduction to Marketing Case Study Assessment Answers

MKTG1203 Introduction to Marketing – Introduce the meaning of the 4 P’s

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Assessment Details:-

  • Course Code: MKTG1203
  • Course Title: Introduction to Marketing
  • Referencing Styles: APA
  • Words: 1000
  • University: University of Western Australia
  • Country: AU




Case Study on tesla Inc.


Part 1

Introduce and describe the company. State the product you have chosen to analyze and introduce the meaning of the 4 P’s (product, price, place and promotion) pertaining to that product.


Part 2

Promotion Strategy (also referred to as integrated marketing communications in your textbook): What marketing communications methods does the company use? Do not simply “list” them identify them and explain how the company is using them. What does the company communicate about the product you are analyzing in their communication methods? How does this help them position their product? Are these methods effective?


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