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MN3406K Marketing: Emerging Market
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- Course Code: MN3406K
- Course Title: Emerging Markets
- Referencing Styles: Harvard
- Words: 1250
- University: Singapore University of Social Sciences
- Country: SG
The Course: Business Management The module: Emerging Markets Plagiarism: 0%, as it will be checked Country: United Kingdom Deadline: tomorrow 3 pm (Sg time) Please have more than 10 quotations Answer only ONE question:
- Critically evaluate the key differences in ‘Marketing’ when operating in an emerging market. Your3 answer should reflect and discuss the differences in terms of marketing theory, strategy, policy and practice.
- “Institutional voids provide entrepreneurial opportunities”. Critically evaluate and discuss this statement. Give examples wherever possible.
- Evaluate and discuss some of the salient features/concepts that could be distilled from the ‘OLAM International Ltd’ case study for application in other business situations.
Choose a question that confidently you can get a first upper class. I have attached the question paper, lecture slides, and also reading materials for your references. If you have any questions, do tell me, as I will send it to the lecturer for clarification. Please tell me which question you choose.