MN3406K Marketing: Emerging Market

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Assignment Details:-

• Course Code: MN3406K
• Course Title: Emerging Markets
• Referencing Styles: Harvard
• Words: 1250
• University: Singapore University of Social Sciences
• Country: SG

 

The Course: Business Management The module: Emerging Markets Plagiarism: 0%, as it will be checked Country: United Kingdom Deadline: tomorrow 3 pm (Sg time) Please have more than 10 quotations Answer only ONE question:

1. Critically evaluate the key differences in ‘Marketing’ when operating in an emerging market. Your3 answer should reflect and discuss the differences in terms of marketing theory, strategy, policy and practice.
2. “Institutional voids provide entrepreneurial opportunities”. Critically evaluate and discuss this statement. Give examples wherever possible.
3. Evaluate and discuss some of the salient features/concepts that could be distilled from the ‘OLAM International Ltd’ case study for application in other business situations.

Choose a question that confidently you can get a first upper class. I have attached the question paper, lecture slides, and also reading materials for your references. If you have any questions, do tell me, as I will send it to the lecturer for clarification. Please tell me which question you choose.

Thank you.

Regards, Ralph