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Module 1: Introduction & Overview of Professional Communications

Business writing has been mainly concerned with communication with customers and persuasive writing whereas technical writing was often used when a person was considered to already be motivated to do a job and is now in need of specific direction for most of the twentieth century. Professional writing was not a commonly used term, except to indicate that the writing was going to be used in one of the well-accepted “professions” of the time (i.e. doctor/lawyer/clergy). Now, professional communication is more broadly defined as being any type of correspondence or communication that occurs during the course of business and, with the advent of advanced technologies, it is more likely to be more prolific, as well (Locker, 2003).

Institutions of higher learning understand the need for literate, persuasive, and professional communicators in the workplace. In a collaborative effort between Duquesne University’s Department of Communication & Rhetorical Studies and the School of Business, business students had the opportunity to benefit from the experience of the subject matter experts in communication and rhetoric. Those experts understood that “communicative attentiveness, responsiveness, research, appropriateness, and timeliness together equal business and professional persuasive effectiveness in the workplace,” which provided a great framework for their course and was echoed in the design of MBA 600 (Arnett, et al., 2008, p. 348).

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