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MRK2135 E-Commerce and It’s Impacts on Consumer Behaviour
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- Course Code: MRK2135
- Course Title: Digital Marketing
- Referencing Styles: MLA
- Words: 2250
- University: Sinclair Community College
- Country: US
Be sure to add in-text citations and a list of references for all your sources at the end of your document. Impacts of eCommerce and Data Explain why it is important to make data-driven business decisions as to the number of customer interactions and transactions occurring online increases. Describe the pros and cons of eCommerce for businesses and their impacts on consumer behaviour. Explain why providing consistent brand experiences for customers across all channels is important for companies today.
Industry Disruptor Research the Industry Disruptor you selected and provided an overview of the business, its offerings, and the industries it disrupted. Describe how the organization uses technology to deliver and market their offerings in a way that differs from other businesses. Explain how the company collects and uses data from its customers to improve their offering(s) and better meet consumer wants/needs.
Identify the Target Market Apply the information you learned recently about market segmentation to the industry disruptor you chose for this assignment. Based on your research, think about who presents the best opportunity for this company to make money. Define the business’s ideal customers with at least five characteristics shared among this market segment. Use a combination of traits from the demographic, psychographic, geographic, and behavioural categories covered in our last topic. Explain your conclusions and support them with content from the course and your research. This assignment is worth 25 points. You are encouraged to refer to the grading rubric for more detailed information about grading criteria.
You can also use the rubric to gather insight about the quality of your work and opportunities for improvement after the assignment is graded by your instructor.