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Mrkt 201 Basic Marketing Assessment Answers

Mrkt 201 Basic Marketing and Marketing Plan

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Assessment Details

  • Course Code: mrkt201 
  • Course Title: Marketing
  • Referencing Styles : APA
  • Words: 1250
  • University: Auckland University of Technology
  • Country: NZ



Your task will be to concentrate on the launch of a product offering that is new to the New Zealand market. In your teams of 5 members, you will create a marketing plan for Whistle to introduce their Whistle Go pet-wearable to New Zealand for the first time. You must address these key elements in your marketing plan:5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the product introduction into New Zealand, incorporating relevant insights from your company, macro environment, competitor and market analyses. ( (strengths, weaknesses, opportunities, threats) ) Please answer to the point of the question, link it back to the whistle-go-pet. RECERERCING STYLE: 4. Use secondary research (COURSE textbook, academic journal articles, media pieces, industry reports etc.) Referencing for secondary research (there are marks allocated for this): When using secondary research (other people’s ideas or materials) do not forget to acknowledge the source of the material. You should include in-text citations and the reference list at the end. The APA referencing style should be used. For help with APA



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