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Operation Management: Customer Benefits Packages and Value Chains

Discover two organizations in an industry of your choice and the company must have obviously various value chain designs and structures.

It is recommended that one should be based on a merely physical product/s (a Good) and the other an intangible product/s (a Service).

For these two organizations;

Finished a case study analysis that treats the following:

  1. Explain, compare and contrast a primary Customer Benefits Package from every firm.
  2. From both the customer’s and management’s view points, compare and contrast the value chain design and structure for the two organizations. Is it important to consist of a discussion on the advantages and disadvantage of each value chain design?
  • Analyze the two different organizations related to how they describe their operations strategy in different ways.
  • In doing so, you should identify each firm’s strategic vision, policy, and competing priorities. You should also clearly define what operations management has to be good at to make the organization a success?

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