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Case Study Solution on PBS 3233 International Business
International market expansion, also known as global expansion, involves a strategic business approach where a company enters new markets worldwide. This expansion into foreign markets can significantly enhance a company’s customer base and revenue, fostering overall growth and success. Furthermore, it allows a business to diversify its operations, reducing reliance on specific markets or customer segments. Operating in new markets enables companies to reach a broader audience interested in their products or services. However, firms considering foreign expansion often face challenges in determining which markets to enter, as well as the optimal timing and scale of entry. These decisions should be guided by an assessment of each market’s potential for long-term growth and profitability.
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Based on the statement above, please choose one company (Originated from Malaysia). The company that you choose is expanding its business activities internationally. Which country will you go for, and what is the best international market strategy for your company? The report should consist of:
1) Introduction
- Company background (organization chart, nature of business & etc)
2) The Strategy of International Business
- Basic Strategy: Global Standardization, Localization, Internationalization & Transnational (Choose ONE strategy)
3) Entry Strategy
- Which market / country do they enter? (Favourable or Less Favourable)
- When do they enter the market? (Early Entry or Late Entry)
- What is their entry of scale? (Large, Medium or Small Scale)
4) Which entry mode do they use?
- Exporting, Turnkey Project, Licensing, Franchising, Joint Venture or Wholly Owned Subsidiary (Choose ONE Strategy)
5) Conclusion
- Any recommendation for the selected company for future planning
Information about Group Project Presentation: C04
- Students need to analyse and present the strategy and activities pursued by the chosen company. The presentation covers 10% of the carry marks.
- Maximum 10 slides
- The duration of each group presentation 10 minutes only, and 5 minutes of Q&A