Word Limit:

8,000 (+/- 10%) words for the report and 500 (+/- 10%)  words for the personal statement.

Learning outcomes to be examined in this assessment

a)    Produce a detailed analysis of the policies to achieve stated corporate objectives of one or more companies, and an examination of the problem of resource acquisition and deployment relevant to those policies.b)    Provide a relevant literature review on the problems investigated and relate current management theory to practical recommendations.c)    Demonstrate a lucid and logical discourse containing objectives of the project, methodology, relevant literature review, recommendations for action, appropriate references and bibliography.

Percentage of marks awarded for module:	The report is worth 100%
Assessment criteria	Explanatory comments on the assessment criteria	Maximum marks for each section
Aims of research	Clearly defined objectives/research questions relevant to aim. Clear focus on aims / objectives maintained throughout. If appropriate, hypotheses defined and explained.	10%
Literature review	Thorough review of appropriate secondary sources; relationship between the literature and the project explored (i.e. justification is linked to literature)	(20%)
Research methodology	Explanation and justification of an appropriate methodology – approach and data collection techniques appropriate to aims and research questions.	(20%)
Data Analysis	Appropriate analysis of data in the light of the research objectives and questions. Clear and analytical presentation of findings.	(10%)
Discussion –	Results discussed, highlighting significant findings and comparing theory & practice where appropriate	(10%)
Conclusions / recommendations	Based on a reasonable interpretation of both the research conducted and the existing literature.	(10%)
Critical evaluation	Critical evaluation of own work. Areas for further research identified and discussed.	(5%)
Overall layout and	Presentation is of an acceptable standard, logical and adds value to the document. Appropriate structure.	(5%)
Reflection	Reflection on programme is detailed and insightful.	(10%)

Candidates must clearly label their ID Number on additional separate reference, formula or answer sheets.

  Assessment Task 

1. Analyse one or more strategic problems in a modern business organisation and produce a comprehensive report detailing the objectives, methodologies, findings, analysis, and conclusions of the research carried out above. The minimum word length for the report is 8000 words.
2. Analyse the extent to which you have developed your knowledge, throughout the course and how the course and this project has helped your employability. This should be summarised as a personal statement of no more than 500 words and placed in an appendix to the main document.

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