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ASSESSMENT -PORTFOLIOS The assessment strategy for this module is for students to provide a portfolio of work that demonstrates their development of appropriate skills through the module. Since there is no written examination in this module, the three tasks cover all the learning outcomes of the module. Students should choose ONE organisation from the list below and answer the questions that follow. • Apple • British Red Cross • Asda • BBC • Barclays Bank • Cancer Research UK The portfolio of work consists of three tasks. All the three tasks carry equal marks (30% each). Structure, Presentation, Language and Grammar carry 10%.

TASK 1 a) Explain which business sector the chosen organisation belongs and the characteristics of the sector ( Private, Public, Voluntary).

b) Describe the type of business organisation the company is and why you would recommend it to a friend (Sole proprietorship, partnership, private limited, public limited, voluntary).

c) Your chosen organisation operates within the three types of business environment, namely: • Internal environment (6Ms) • Micro-environment (Stakeholders) • Macro-environment (P.E.S.T.E.L) Explain how the organisation is affected by the above three types of business environment. (600 words (+/- 10%)

TASK 2 Satisfying customer needs and wants is fundamental to business. This is achieved by producing goods/services to sell to them.

In the light of the above statement, you are expected to answer the questions that follow:

a) Explain the extent to which your chosenorganisation goes to satisfy the needs of its customers. b) Identify the main competitors of your chosen company.

c) Describe the competitive advantage that the company has over its competitors. d) Describe the factors that influence the demand for the products/services of the company. (600 words (+/- 10%)

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TASK 3 You have been recently appointed as Marketing Manager of your chosen organisation. This appointment comes with a lot of responsibilities and you will be dealing with a lot of stakeholders. Your organisation is set to benefit from the influences of globalization that are sweeping across all major businesses. You are expected to answer the questions that follow.

a) Describe the main responsibilities of a Marketing Manager.

b) Identify any 3 key stakeholders of your organisation and explain the roles they play.

c) Describe the three levels of management within your organisation including a brief of their responsibilities.

d) Briefly explain how globalization has benefited your organisation. (600 words (+/- 10%) Your portfolio should comprise of the following sections: •

An introduction which explains what the portfolio is all about and highlights on what is to be covered in the portfolio. • The body including a brief overview of the chosen organisation, should comprise of all the questions of the three tasks. All tasks should be clearly numbered including the questions. • Conclusion and Recommendations which include a critical evaluation of all the tasks. • Bibliography showing all sources of references. MARKING GUIDE Distinction 70%+ • The student presents a well-structured portfolio and provides a very high standard of research into the area of business sectors. • Very high standard of critical analysis of the different types of business organisations. • A critical analysis of the business Internal, Micro and Macro-environment. This should be supported by very good evidence of wider reading and independent research, using appropriate Harvard referencing. • Very good, detailed knowledge and understanding of the concept of customer care in the chosen organisation, the main competitors and the level of competitive advantage. • A critical analysis of the main responsibilities of the Marketing Manager and the roles of key stakeholders of the organisation. • An excellent description of the 3 levels of management in the organisation • A very good explanation of the influences (benefits) of globalisation to the organisation. • Well-structured and logically sequenced arguments throughout. Merit 69-60% • The student presents a well-structured portfolio and provides a good standard of research into the area of business sectors. • Good critical analysis of the different types of business organisations. • Good analysis of the business Internal, Micro and Macro-environment. This should be supported by good evidence of wider reading and independent research, using appropriate Harvard referencing. • Very good knowledge and understanding of the concept of customer care in the chosen organisation, the main competitors and the level of competitive advantage. • A good analysis of the main responsibilities of the Marketing Manager and the roles of key stakeholders of the organisation. • A very good description of the 3 levels of management in the organisation • A very good explanation of the influences (benefits) of globalization to the organisation. • Structured and logically sequenced arguments throughout. Pass 59-50% • The student presents a reasonably structured portfolio and provides a fairly good standard of research into the area of business sectors. • Some reasonable analysis of the different types of business organisations. • Fairly good analysis of the business Internal, Micro and Macro-environment, supported by evidence of wider reading and independent research, using appropriate Harvard referencing. • Good knowledge and understanding of the concept of customer care in the chosen organisation, the main competitors and the level of competitive advantage. • A good analysis of the main responsibilities of the Marketing Manager and the roles of key stakeholders of the organisation. • A good description of the 3 levels of management in the organisation • Good explanation of the influences (benefits) of globalization to the organisation. • Fairly structured and some logically sequenced arguments. Pass 49-40% • The student provides a portfolio with basic research into the area of business sectors. • Limited analysis of the different types of business organisations. • Limited analysis of the business Internal, Micro and Macro-environment, supported by some reading, but with some gaps or weaknesses. Some evidence of Harvard referencing. • Some knowledge and understanding of the concept of customer care in the chosen organisation, the main competitors and the level of competitive advantage. • Some analysis of the main responsibilities of the Marketing Manager and the roles of key stakeholders of the organisation. • Basic description of the 3 levels of management in the organisation • Some explanation of the influences (benefits) of globalization to the organisation. • Fairly structured and some logically sequenced arguments.

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