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Assignment 1

1.    Discuss and illustrate the difference between the One-step and Two-step flow models concerning Mass media effects.	20
2.    Discuss the role of ‘media spin’ and, in particular, Tony Blair’s formidable ‘spin doctor’ Alastair Campbell of recent Labour success in media management.	10
3.    Illustrate and discuss the IPRA wheel of education.	10
4.    Discuss the political system as illustrated by the experienced lobbyist Charles     Miller.	10
Total	50

Assignment 2

1.    Discuss why Milton Friedman, the economist and advocate of laissez-faire capitalism, argued against the idea that business has a social responsibility.	10
2.    Identify and discuss four stages of employment where effective communications are vital. Number your facts.	10
3.    Illustrate and discuss the Financial Calendar by mentioning when and what to communicate	20
4.    Describe the adoption process of Marketing Communications as defined by  Norman Hart.	10
Total	50