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Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal for the project.
The format of the research proposal is as follows:
1. Industry, Brand and Market Overview
2. Research Objectives
3. Research Methodology – includes
- research design
- research instrument
- sample methodology
- sample size
4. Target Respondent – define demographically
5. Key areas that would be captured through the questionnaire and/or discussion guide.
6. Key data analysis that would be carried out – univariate, bivariate and/or multivariate analysis.
7. Time taken for the exercise for each key research activity of the research process in weeks
8. Cost of the exercise: In here you could even mention XXX in AED or US$.
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