SBM1101 Project Management Fundamentals Assignment Answer

 

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Assessment Brief:

• Referencing Styles: APA
• Words: 2500
• Course Code: SBM1101
• Course Title: Project Management Fundamentals
• University: Asia Pacific International College
• Country: AU

 

Question:

Topic: Coles Australia

The purpose of the consultation is to analyse the current state of an organisation from the perspective of marketing, human resources, et cetera, and make recommendations for improving the organisation’s viability and the achievement of its goals.

Preliminary Organisation Research

In your groups, research the background of your selected organisation. Below is a list of suggested areas to focus your research on as you learn about the organisation. Do not limit yourself to these points. All groups must report back next week on their findings on zoom.

HR Issues

• Identify any HR issues of the organisation (underpayment etc.)

Marketing

• Marketing strategies (success or otherwise

SWOT/PESTLE Analysis

Conduct a SWOT analysis of the chosen firm. Relate this to specific functional areas. This will help you to identify which sections of the organisation will require the most attention. The paper below (see: Valentine, 2001) is a little dated but gives a good background to what the SWOT is trying to achieve. Please read it before proceeding with your analysis.

Within each specific discipline areas, you should conduct a PESTLE analysis. The paper below provides a brief overview of PESTLE.

Framework

In your research so far, you have looked at the organisation’s background (what it does, who are the managers, what are the strategies employed, etc.) and have conducted a SWOT/PESTLE analysis (areas of strengths, weaknesses, etc.). Now that you know what the organisation is about, look at the legal framework in which the organisation operates.

Below are some areas to start your investigation. This is only a suggestion. Do not limit or lock yourself into these.