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Develop a strategic Marketing communication plan for an online/digital problem being faced by an existing organization, a specific product/service or a brand of your choice. All the stages of the strategic marketing communications plan should be covered and existing secondary data from the internet or annual reports can be used to assist the context analysis of the problem. Primary research is not critical to this assignment . you can select any strategic problem of your choice. The brief is deliberately broad to encourage creativity but realism is essential. Marking criteria
The assignment should demonstrate the following:
1. An ability to draw an appropriate theory to critically evaluate and address a practical marketing communication problem.
2. An understanding of how marketing communication problem might be overcome through the lens of appropriate strategic tools.
3. A clear set of appropriate recommendations that are rooted through the approaches discussed
4. The assignment should be well-structured and referenced. Module learning outcomes
1. Demonstrate a critical understanding of theoretical and practice elements underpinning marketing communications and promotion management.
2. Critically evaluate the role of social media and online marketing in marketing communication.
3. Demonstrate a critical appreciation of the validity of variety of consumer based models relating to the development of effective promotional activities in different scenarios
4. Apply analytical and problem solving skills to marketing communications problems, cases, and questions. Notes: Situation analysis PEST or PESTEL, SWOT, competition Marketing objective (( SMART )) , Strategy Big idea, Marketing communication planning using SOSTAC, Gantt chart recommended.
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