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Sustainability in Marketing

Sustainability in Marketing


It is highly desirable to students of Strategic Marketing Managementclass to learn about Sustainability in Marketing.  This assignment is designed for students learn the topic through library research.


Each student will access the online resources, review relevant publications and prepare an article on the topic- Sustainability in Marketing

  1. Article can beof two pages in length, approximately 1250 words.
  1. Reference and citations are needed; follow an accepted style (APA). Articles you refer for this purpose should be the ones published in a peer reviewed scholarly journalsafter 2008.
  1. PDF files of all Articles used for the assignment.
  1. Submit it in Moodle before the due date: 18th February, 2015.

Note: Submissions with more than more than 20% plagiarism will not be graded.

Late submission policy:  Up to one week late- grading out of 80%, more than one week late- no grades.  

Rubrics- Individual Library Assignment 

Content:  Yourarticle should reflect the ideas from the reference articles well.  Ideas should merge, and should be written in scholarly style.        10marks

 Readability, Language:  The content will be checked for writing errors.  The summary has to be written with good flow of ideas and in good language.                                     5   marks

 Citations, References, and format should be done in APA style.   5 marks


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