(1) Assignment 1 (3000 words)

Purpose: To conduct a market and feasibility study of setting up a new indoor theme park namely ‘Fuyoh Fun Center’ in Kuching, Sarawak, Malaysia.

Problem Statement: What are the factors that contribute to the success of setting up a new indoor theme park?

Provide Analytical literature evidence review of the 4 factors influencing the success factors.

Factor 1 – Operations (Why and how any Model/Method use and support with literature review evidence)

Factor 2 – Marketing (why and how any model or method use and support with literature review evidence)

Factor 3 – Human Resource (why and how any model or method use and support with literature review evidence)

Factor 4– Finance/Capital ((why and how any model or method use and support with literature review evidence)

 

(2) Assignment 2 (3000 words)

Prepare Research Design Proposal based on the Purpose and Problem Statement in assignment 1,