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TLH342 – Digital Technologies in the Visitor Economy
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- Course Code: TLH342
- Course Title: Digital Technologies
- Referencing Styles: Harvard
- Words: 9999+
- University: Open University Malaysia
- Country: MY
Topic: Although digital technologies can be used to organize or promote tourism, hospitality, events and aviation, this is where digital technologies are used to enhance the tourist’s experience.
Conduct research on any digital technologies platforms or travel apps on how consumer reviews and rating might (a) impact on its marketing, or (b) influenced by the organization’s marketers. Used (c) AIDAT (Attention, Interest, Desire, Action, and Tell) model to demonstrated buyer behaviour and website development, respectively.
Your study should include challenges and recommend improvements that can be created to fulfil the demands of the users and industry players.