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Unit L/615/2697 Corporate Communication Strategies Assignment

Level 7                    15 Credits

Words: 3000

 

Related Qualifications

ATHE Level 7 Diploma in Management 603/0629/4
ATHE Level 7 Extended Diploma in Management 603/0630/0

Sample Assignment

Scenario

You are working for an organisation called Future Enterprises Ltd, which has, over recent years, growing its market both nationally and internationally. It now wishes to promote the right person from within the company to head up its Corporate Communications Department. In today’s business world, this is a very important role.

You have applied for the post, and as part of the selection process, the senior management team are keen to hear your ideas on corporate communication strategies for a growing national and international organisation.

This is a great chance for you to demonstrate your knowledge of this important function, which is essential for business success, and you wish to showcase your understanding of best practice principles.

This is an exciting opportunity for you to shine, make your mark and demonstrate your suitability for the Head of Corporate Communications role.

An opportunity not to be missed!

Note: Throughout this assignment, learners can relate their answers to an organisation they are familiar with, where they are employed or the centre where they are studying.

Task 1

The first part of the selection process requires you to prepare a document for submission to the interview panel in which you:

• explain the purpose of corporate communications
• assess how corporate communications link to corporate objectives
• analyse the relationship between corporate communications and corporate branding
• analyse the reasons why business organisations conduct internal and external corporate communication audits.

To gain a distinction grade, you must add to your document a section that:

• Reviews the importance of corporate communications to the success of a named organisation,

LO1 AC 1.1, 1.2, 1.3, 1D1

LO2 AC 2.1

Task 2

You know that at the interview, questions will be asked on corporate communication audits. You need to be fully prepared and decide to

• plan an internal corporate communications audit for a named organisation
• plan an external corporate communications audit for a named organisation,

To gain a merit grade, you must also demonstrate that you have the following:

• Conducted an internal corporate communications audit for the named organisation,

To gain a distinction grade, you must in addition, demonstrate that you have:

• Conducted an external corporate communications audit for the named organisation,

LO 2 AC 2.2, 2.3, 2M1, 2D1

 

Task 3

You have been invited to participate in the next selection process stage. You have been asked to send a report to the selection panel that:

• Explains the strategic objectives of a corporate communications strategy
• Assesses the desired impact of a corporate communications strategy on different audiences

To gain a merit grade, you must have a further section in the management report that:

• Develops appropriate measures to monitor the effects of a planned corporate communication strategy.

To gain a distinction grade, you must add another section in the management report, which:

• Evaluates the effectiveness of current levels of corporate organisational communications for a named organisation.

LO 3 AC 3.1, 3.2, 3M1, 3D1

 

Guidelines for assessors

 

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