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Volvo Case Analysis: Finding True Value in the Electric Bus Market

You are needed to analyze the case based on the following five (5) questions either by answering each question individually or in an essay format. The analysis should be written between 2-3 typewritten pages, single space, Times New Roman, 12 Font.

The analysis is research-based which requires you to conduct outside research on the case, use citations and sources and any other evidence you find appropriate to support your answers.

THE CASE IS DUE ON March 20, 2018. THE DEADLINE

QUESTION 1

What are the externalities an industrial or commercial of China’s industrialization in urban metropolitan areas, mainly the focus on gas and diesel-powered transportation?

QUESTION 2

How does the True Value methodology seek /inquire to capture externalities not currently captured occupied by the market, and is this an effective, efficient method of quantifying these costs?

QUESTION 3

How can Volvo utilize the True Value methodology to gain a competitive edge in the Chinese market? Perform a short SWOT analysis on Volvo and the Chinese market.

QUESTION 4

What are the market and nonmarket advantages and risks faced by Volvo and its True Value methodology in the Chinese market? Are these risks relevant to other countries as well?

QUESTION 5

What are some advantages and disadvantages of utilizing these types of sustainability methodologies and metrics for measuring success, especially across international markets?

EVALUATION CRITERIA FOR THE WRITTEN CASE ANALYSIS

Answering the Questions correctly: 55 points

Length:                                                             8 points

Language:                                                      15 points

Format Structure:                                          5 points

Citations/References:                                    17 points

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