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Webvan Case Study Assignment Help Solutions
- Number of Words: 2000
There are two, highly related cases for the Exam. The first case in on Webvan, a failed startup from the dot.com era that had extremely ambitious plans to disrupt the U.S. grocery store industry with their home delivery service.
The second case in on Instacart, the much more recent home-delivery grocery business.
1. Webvan’s Value Proposition:
(a) (10%) Under Webvan’s new value creation idea, describe the most important elements of Webvan’s value proposition from the perspective of generating demand in their target market. [word count limit: 300]
(b) (15%) What were the critical capabilities associated with the most important table stake value elements in Webvan’s value proposition? [word count limit: 300]
(c) (15%) What aspects of the Webvan value proposition had the greatest impact on the economic viability of the business model – the ability to be profitable, and why? [word count limit: 300]
2. (30%)] Consider Webvan’s launch strategy:
(a) (15%) What was the rationale behind Webvan’s aggressive launch strategy? Did the critical assumptions underlying this rationale make sense, why or why not? [word count limit: 300]
(b) (15%) What testable hypotheses should Webvan have considered prior to their full scale launch, and how could they have tested these hypotheses? [Note: Not looking for significant detail here, just provide a general description of the test.] [word count limit: 300]
3. (15%) Relative to Webvan’s business model, how would you describe Instacart strategy from a business model innovation perspective? [word count limit: 350]
4. (15%) Consider the critical table stake capabilities you identified in Question 1b. Given Instacart’s value proposition, which of the Webvan critical table stake capabilities are easier for Instacart to satisfy? Explain why. [word count limit: 300]
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