{"id":1061,"date":"2016-06-28T20:45:03","date_gmt":"2016-06-28T10:45:03","guid":{"rendered":"http:\/\/casestudyhelp.com\/sample-questions\/?p=1061"},"modified":"2018-01-23T18:27:42","modified_gmt":"2018-01-23T07:27:42","slug":"marketing-plan-writing-help","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/marketing-plan-writing-help\/","title":{"rendered":"Marketing Plan Writing Help"},"content":{"rendered":"

Prepare a report about one product or service\u00a0containing information that could be used for a marketing plan.
\nYou can choose a product\/service from your own business or from another\u00a0business with which you are familiar.<\/p>\n

\"Marketing<\/a><\/center><\/p>\n

\nIn your report you must include information about:<\/p>\n

\u2022\u00a0 \u00a0 \u00a0 \u00a0The current marketing situation with background data on the market\u00a0segments, product, competition, and distribution. Keep this discussion\u00a0brief.
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Market analysis using a SWOT analysis. Make sure to discuss the SWOT\u00a0analysis adequately.
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Objectives with goals for sales volume, market share and profit. These\u00a0goals should be realistic but may have to be somewhat hypothetical because\u00a0of the lack of time and absence of market research to provide better ones.
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Marketing strategies with details of the 4Ps (i.e. Product, Place,Price, Promotion):
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Make sure you explain why the strategies are relevant and how they\u00a0relate to the market analysis, objectives and goals above. Clearly justify\u00a0your argument.
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0In your discussion of Promotion, you need to identify the communication\u00a0objectives, discuss and justify the communication channels and the\u00a0communication mix you would use to address these objectives.\u00a0Because this is a short assignment, be careful to use your word limit\u00a0wisely. There is no need to focus on the details of action plans, projected\u00a0profit and loss figures and controls (although these are important in the\u00a0real world, of course).\u00a0\u00a9Australian Institute of Business.<\/p>\n

705MMGT Marketing Management Subject Overview<\/p>\n

It is important to demonstrate your knowledge about marketing and to clearly\u00a0reference your sources. Read journal articles (using AIB Online Library),\u00a0books (including the textbook), and business literature, etc. Note the\u00a0sources and use them throughout your report.
\nNote: in a real world marketing plan it is unlikely that you would use\u00a0referencing. While you might not use referencing in an actual marketing\u00a0plan, you would definitely source your information from various
\ncompany\/industry reports and from journal articles. In this Marketing\u00a0Management assignment you are required to make the use of such sources\u00a0explicit through referencing.
\nImportant assignment instructions
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0The required word length for this assignment is 2500 words (plus or\u00a0minus 10%).
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Your assignment will be marked according to the criteria outlined in the\u00a0assessment grading criteria (see Appendix 1).
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0In terms of structure, presentation and style you are normally required\u00a0to use:
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0AIB standard report format
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0AIB preferred Microsoft Word settings
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Author date style referencing (which includes in-text citations plus a\u00a0reference list).
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0These requirements are detailed in the AIB Style Guide.
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Reference lists for AIB assignments\/projects normally contain the\u00a0following number of relevant references from different sources: 6\u201312 (for\u00a0MBA assignments).<\/p>\n

\"Order-Now-graphic1\"<\/a><\/center><\/p>\n

\u2022\u00a0 \u00a0 \u00a0 \u00a0All references must be from credible sources such as books, industry\u00a0related journals, magazines, company documents and recent academic articles.
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Your grade will be adversely affected if your assignment contains\u00a0no\/poor citations and\/or reference list and if your assignment word length\u00a0is beyond the allowed tolerance level (see Assessment Policy available on\u00a0AIB website).
\nUseful resources when working on your assignments include:
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0AIB Assignment Guide
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0AIB Style Guide
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0Tools to assist you in your research include:
\n\u2022\u00a0 \u00a0 \u00a0 \u00a0AIB Online Library<\/p>\n

Please CHAT WITH LIVE Assignment Advisor to know more about Referencing styles and Citations.<\/strong><\/em><\/p>\n

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Chat with our 24 x 7 Online Agents CLICK CHAT NOW<\/p>\n

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Get the Best Marketing Plan Writing Help for MBA Students<\/h3>\n

Marketing Plan Writing Help<\/strong><\/a>\u00a0for the students to master we try to provide marketing writing help that can be used as a model answer to improve assessment solving capability of a student.<\/p>\n