{"id":136,"date":"2015-01-04T20:05:30","date_gmt":"2015-01-04T09:05:30","guid":{"rendered":"http:\/\/casestudyhelp.com\/sample-questions\/?p=136"},"modified":"2018-01-31T17:15:59","modified_gmt":"2018-01-31T06:15:59","slug":"case-study-oper71260-w2015-dave-slichter","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/case-study-oper71260-w2015-dave-slichter\/","title":{"rendered":"Case Study OPER71260 W2015 Dave Slichter"},"content":{"rendered":"

Overall Parameters<\/strong><\/p>\n

The student will analyse a case and prepare a report addressing specific questions that are asked
\nin the case. Specific criteria are:
\n1. The case is Digital Cell Phone Inc. at the end of Chapter 4, Forecasting.
\n2. The overall problem is forecasting the demand for your firm\u2019s product over the next 12
\nmonths. You have been given the prior 3 years of demand data for your product.
\n3. The detailed questions which the student is required to answer are:
\na. Prepare a 12 month forecast using regression analysis. Be sure to analyse the
\nquality of your forecast.
\nb. Using your forecast developed in (a), advise your manager what the demand is
\nlikely to be and any implications that need to be addressed.
\nc. Using another forecasting technique of your choice, not that used in (a), develop a
\nforecast that is likely to be more accurate than the technique used in (a). Be sure
\nto defend your approach.
\n4. The report is due on or before Jan. 28\/15 at the beginning of our lab class.
\nReport Format
\nThe length of the report is 1 cover page (title, student name & #, signed by student), up to 2
\npages of text and no more than 2 exhibits. Text is to be 12-point Times New Roman font and 1″
\nmargins are required. Failure to follow these guidelines will result in grade reduction (if you
\ncannot do the little things well you cannot do the big things well!).
\nThe report is to be a persuasive document that follows the RSP format. It starts with the
\nRecommendation (R) you would make to the firm based upon your answers to the detailed case
\nquestions. An effective recommendation is several sentences and uses strategic vocabulary to
\ndescribe the solution and the problem it solves.
\nThe second section of the report is the Support (S) and has the key points of analysis that support
\nyour recommendation. This section represents the bulk of your document and needs to be rich
\nwith the highlights of your analysis. It makes reference to supporting exhibits which contain the
\ndetail of the analysis. It avoids \u201cfeelings\u201d and value judgments.
\nThe third section is a brief paragraph detailing how your recommendation is to be implemented
\n(Plan of action). For the purposes of this report you need to identify key implementation issues
\nor opportunities and specifically how the firm might address those. Detail is helpful in
\nunderstand how your recommendations are converted to actions.
\nExhibits are used to support the arguments you present in the text and should not be used to
\nescape from the page length restrictions of the report. The key exhibits that you should use in
\nthis report are the mathematics to support your answer to question (a) and the mathematics to
\nRevised 2014-12-30
\nOPER71260 Case Study Page 2 of 4
\nsupport question (c). They need to be well crafted and concise with the implication of each
\nexhibit described in a box that appears on that exhibit (this is called a \u201cSo What\u201d statement, it
\ntells the reader the \u201cbottom line\u201d or conclusion of what the exhibit is implying). The major
\nconclusion(s) drawn from the exhibit should be reported in the memo itself. The reader should
\nnot have to read the exhibit in order to follow and understand the text of the memo.
\nYour task is to persuade the reader to your point of view. This means that you must use
\nobjective proof, rather than a \u201cgut\u201d feeling to convince the reader. Fortunately, you have been
\ntaught forecasting methods and tools which allow you to evaluate the quality of a forecast. Use
\nthese tools to craft your argument. If you just describe your forecast without critical analysis and
\nimprovement suggestions then you are wasting both your time and that of the reader. You are in
\na university level degree in applied business, you are expected to evaluate situations, make
\ndecisions, and make those decisions reality.
\nHere is what I am looking for in your report and presentation:
\n1. The analysis addresses the questions asked. The most common mistake that students
\nmake is not answering the questions asked. As this Case Study is worth 15% of your final
\nmark, not answering the questions asked will result in a severe penalty to your overall
\nmark.
\n2. An unsupported recommendation is unacceptable. Examples of unsupported
\nrecommendations are: \u201cABC Inc. is advised sell off Division Q because it does not fit\u201d;
\nor: \u201cABC Inc. will create a brand for its widgets\u201d without indicating what problem this
\nwill resolve. Avoid using the words \u201cshould\u201d and \u201cmust\u201d because they are value-laden.
\n3. Your arguments are persuasive. They are based on your analysis and evaluations. Hint:
\nnumbers are always important, they tend to be fairly objective. Examine your report to
\nmake sure it shows effective use of the analytical and reasoning skills you have learned in
\nthis course.
\n4. Editing your report several times before you hand it in is an important continuous
\nimprovement habit that you need to develop to be successful in your career. This process
\ncatches \u201csoft spots\u201d in your report that you can then fix. I will review draft reports up a
\nweek before the hand-in date.
\n5. The written presentation is clear and professional in presentation. This includes using
\ntitles and white space to break up the text, numbering and titling of exhibits, proper
\nmargins, correct spelling, denotation of units, pagination and so on.
\nFeel free to ask your professor about any aspects of this assignment. Again, up to five calendar
\ndays before the report is due your professor is happy to review any work you may have done and
\ngive you specific feedback.
\nRevised 2014-12-30
\nOPER71260 Case Study Page 3 of 4
\nEvaluation
\nCase Study overall mark: 15% of course
\nKey Success Factors (or how to win)
\n\uf0b7 Do not forget the little things like spelling, format, math adding up, etc. these things are
\nindicative of your attention to detail. Detail management is often the difference between
\nwinning and losing in the real world.
\n\uf0b7 Be insightful as to the implications of your analysis. This means discuss what the
\nnumbers mean to the operations of the firm. Identify possible improvements and\/or
\nconcerns. Evaluate the quality of your forecasts, this management insight into the
\nreliability of the analysis.
\n\uf0b7 Do not waste the reader\u2019s time. Superior managers answer questions directly and
\nconcisely, getting to the \u201cnub\u201d of the analysis, issues, and opportunities.
\n\uf0b7 Feedback is how superior managers maintain their edge. Finish a draft of your report and
\nhave it reviewed by your professor. Your professor\u2019s task is to help you to achieve your
\npotential, if you just learn from your successes and not your errors you are leaving 50%
\nof your potential on the table. Be a superior manager, finish early, get improvement
\nfeedback, and then produce a superior product. Done properly you can expect superior
\nmarks<\/p>\n

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