{"id":1415,"date":"2016-10-15T20:39:00","date_gmt":"2016-10-15T09:39:00","guid":{"rendered":"http:\/\/casestudyhelp.com\/sample-questions\/?p=1415"},"modified":"2018-01-22T16:52:38","modified_gmt":"2018-01-22T05:52:38","slug":"fma-601foreign-market-analysis-assignment-help","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/fma-601foreign-market-analysis-assignment-help\/","title":{"rendered":"FMA 601Foreign Market Analysis Assignment Help"},"content":{"rendered":"

Group Assignment<\/strong><\/p>\n

Foreign Market Analysis <\/strong><\/p>\n

Module 1: Marketing & Globalization<\/strong><\/span><\/p>\n

Video: Globalization, the U.S.A. and China<\/strong><\/p>\n

\"Marketing<\/a>\u00a0<\/strong><\/center>Question 1<\/strong><\/p>\n

Several businesses and groups of people win or make progress in this story, but not all of them.\u00a0 Why are there also losers and what could they do to avoid their unfavorable position?
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Question 2<\/strong><\/p>\n

How would you imagine the strategy followed by the American furniture company when they decided to sell their products in China?<\/p>\n

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Group Assignment<\/strong><\/p>\n

Foreign Market Analysis <\/strong><\/p>\n

Module 2: Global Customers<\/span>
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Video: China\u2019s retail business goes digital<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Question 1<\/strong><\/p>\n

Do you think that the increasing digitization of the Chinese retail market makes it more or less accessible to foreign companies wishing to export their products to the country?<\/p>\n

Explain your answer.
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Question 2<\/strong><\/p>\n

Do you think this presence of the Chinese internet companies become global?<\/p>\n

Explain your answer.<\/p>\n

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Group Discussion Questions<\/p>\n

Foreign Market Analysis <\/strong><\/p>\n

Module 3: Global Marketing and Research<\/span>
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Video: Steve Jobs
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Question <\/strong><\/p>\n

Do you agree with Steve Jobs?<\/p>\n

Explain your answer<\/p>\n

\u00a0\u00a0\u00a0\u00a0 \"Chat<\/a> \"Order<\/a><\/p>\n

Group Discussion Questions<\/p>\n

Foreign Market Analysis <\/strong><\/p>\n

Segmentation, targeting & positioning (chap 4)<\/strong><\/p>\n

Video : ROLEX<\/strong><\/p>\n

Question 1<\/strong><\/p>\n

What is the global product positioning of Rolex?<\/p>\n

\u00a0Question 2<\/strong><\/p>\n

What do you think are the criteria for global market segmentation?<\/p>\n

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Group Discussion Questions<\/p>\n

Foreign Market Analysis<\/strong><\/p>\n

Module 5: Competitive analysis & strategy<\/strong><\/span><\/p>\n

\u00a0Video: Michael Porter\u2019s Five Forces<\/strong><\/p>\n

\u00a0Question 1<\/strong><\/p>\n

Think of a big multinational and apply the concept of the Five Forces by analysing its industry.<\/p>\n

Be able to present your conclusions in 5-7 minutes before class.<\/p>\n

Question 2<\/strong><\/p>\n

From your points of view, which is the market expansion strategy? Please give 2-3 points<\/p>\n

\u00a0 \"Chat<\/a> \"Order<\/a><\/p>\n

Group Discussion Questions<\/p>\n

Foreign Market Analysis<\/strong><\/p>\n

Module 6: Product decision and pricing<\/strong><\/span><\/p>\n

Video: Pricing a can of Coca Cola<\/strong><\/p>\n

\u00a0Question 1<\/strong><\/p>\n

Think of another, unrelated product with at least 4-5 different price level and explain why these levels exist.<\/p>\n

Group Discussion Questions<\/p>\n

Foreign Market Analysis<\/strong><\/p>\n

Module 7: Global marketing channels and communication<\/strong><\/span><\/p>\n

\u00a0<\/strong>Team of 2-5 persons<\/p>\n

Deadline: Tomorrow before class starts<\/p>\n

Work to be submitted: Short PowerPoint, maximum 5 slides, with<\/p>\n