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<\/a><\/center> <\/p>\nP<\/strong>r<\/strong>o<\/strong>je<\/strong>c<\/strong>t<\/strong>\u00a0<\/strong>M<\/strong>an<\/strong>a<\/strong>g<\/strong>e<\/strong>m<\/strong>e<\/strong>nt<\/strong>\u00a0<\/strong>C<\/strong>as<\/strong>e<\/strong>\u00a0<\/strong>S<\/strong>t<\/strong>ud<\/strong>y<\/strong><\/a><\/p>\n P<\/strong>roject:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0<\/strong>\u00a0<\/strong>P<\/strong>&<\/strong>G<\/strong> in India<\/strong><\/p>\n Assessment Brief:<\/strong><\/p>\n Description:\u00a0\u00a0<\/strong>Procter & Gamble (P&G), established in 1837, is a multinational company and one of the largest consumer packaged goods companies\u00a0 \u00a0in\u00a0 \u00a0the\u00a0 \u00a0world,\u00a0 \u00a0providing\u00a0 \u00a0personal \u00a0care\u00a0 \u00a0products, cleaning agents food and beverage. It operates in 80 countries with \u00a0129,000 \u00a0employees \u00a0worldwide. \u00a0In \u00a02014, \u00a0the \u00a0company reached revenues of $82.6 billion<\/p>\n The \u00a0company \u00a0has \u00a0one \u00a0of \u00a0the \u00a0largest \u00a0and \u00a0strongest\u00a0 portfolios \u00a0of \u00a0trusted \u00a0brands, including \u00a0Pampers, Tide, \u00a0Ariel,\u00a0 Always, \u00a0Pantene, \u00a0Charmin, Downy, \u00a0Lams, \u00a0Crest \u00a0and Olay. P&G has two operating divisions called Global Business Units (GBU): Beauty Grooming and Household care. Each GBU is meant to define and drive its strategy through the understanding of the consumer needs.<\/p>\n <\/p>\n The \u00a0P&G \u00a0market \u00a0is \u00a0organized \u00a0geographically: \u00a0North \u00a0America, \u00a0Western \u00a0Europe, Central\/Eastern Europe, Middle East\/Africa, Latin America and Asia.<\/p>\n You work in a Project Team, for the Global Business Services Department, in charge of helping GBUs to better answer consumer needs by providing: retailer knowledge for each market, innovative business plans for each country, technology and processes.<\/p>\n After months of political gridlock, at the end of 2014, the Indian government approved the entry of large international supermarket chains into the country\u2019s retail sector. But there are some issues to be considered: retailing competitors (Carrefour, Tesco, Wal- Mart,\u2026), and \u00a0the \u00a0local \u00a0retail \u00a0traders\u00a0 (vigorously \u00a0opposed \u00a0to \u00a0compete with \u00a0foreign giants, pressing the government to establish entry barriers).<\/p>\n P<\/strong>r<\/strong>o<\/strong>je<\/strong>c<\/strong>t<\/strong>\u00a0<\/strong>M<\/strong>an<\/strong>a<\/strong>g<\/strong>e<\/strong>m<\/strong>e<\/strong>n<\/strong>t<\/strong>\u00a0<\/strong>C<\/strong>as<\/strong>e<\/strong>\u00a0<\/strong>S<\/strong>t<\/strong>ud<\/strong>y Scenario\u00a0<\/strong><\/p>\n In this scenario the required skills are following: International Strategy; Project Management; Retailing; Emerging markets; International Negotiation and Sales + Marketing.\u00a0 Since \u00a0this \u00a0is \u00a0a \u00a0strategic\u00a0 market \u00a0for \u00a0the \u00a0company,\u00a0 the \u00a0P&G \u00a0Board \u00a0has assigned your Project Team to organize all the work to be done to deliver: a project plan \u00a0including \u00a0scope, \u00a0milestones, \u00a0resources, \u00a0risks \u00a0and \u00a0stakeholders \u00a0involved, \u00a0to perform a report about a Hypermarket Channel Strategy in India. The initial P&G Board requirements are:<\/p>\n <\/p>\n –\u00a0 \u00a0Ensure that the Indian regulatory framework allows the entry of \u00a0P&G \u00a0products in large international supermarket chains.<\/p>\n – \u00a0\u00a0\u00a0 Ensure \u00a0that \u00a0there \u00a0is \u00a0enough \u00a0market \u00a0size \u00a0for \u00a0the \u00a0entry \u00a0of \u00a0P&G \u00a0products \u00a0and competitors.<\/p>\n – \u00a0\u00a0\u00a0 Ensure \u00a0the \u00a0need \u00a0(or \u00a0not) for \u00a0adaptation \u00a0of \u00a0P&G \u00a0products \u00a0to \u00a0the \u00a0Indian \u00a0market and the buying behavior.<\/p>\n – \u00a0\u00a0\u00a0 Ensure distribution channels and local logistics centers.<\/p>\n – \u00a0\u00a0\u00a0 Ensure the need for specific marketing programs for the Indian market.<\/p>\n –\u00a0 \u00a0 Identify \u00a0the \u00a0resources \u00a0required \u00a0to \u00a0launch \u00a0this \u00a0internationalization \u00a0strategy, costs, schedule, potential risks and stakeholders.<\/p>\n <\/p>\n P<\/strong>r<\/strong>o<\/strong>je<\/strong>c<\/strong>t<\/strong>\u00a0<\/strong>M<\/strong>an<\/strong>a<\/strong>g<\/strong>e<\/strong>m<\/strong>e<\/strong>n<\/strong>t<\/strong>\u00a0<\/strong>C<\/strong>as<\/strong>e<\/strong>\u00a0<\/strong>S<\/strong>t<\/strong>ud<\/strong>y<\/strong>\u00a0\u00a0Questions \u00a0for \u00a0the \u00a0Development<\/strong><\/p>\n As \u00a0a \u00a0Project \u00a0Manager, \u00a0answer \u00a0the \u00a0next \u00a0questions \u00a0for \u00a0the \u00a0development \u00a0of \u00a0an Internationalization Strategy for P&G in India:<\/p>\n a)\u00a0 What are the most important stakeholders of this project and the critical success factors?<\/strong><\/p>\n b)\u00a0 What are your estimation of time and your estimation of human resources <\/strong> c)\u00a0 How would you organize all the work to be done of this project?<\/strong><\/p>\n d)\u00a0 How were aspects of <\/strong>Translating business strategy to the project\u00a0employed?<\/b><\/p>\n e)\u00a0 Identify three (3) characteristics that qualify the above as a project.<\/strong><\/p>\n f).\u00a0 Identify some anticipated benefits of the P&G\u00a0in India Project<\/strong><\/p>\n g)\u00a0 Based on the company\u2019s Mission and Vision Statement, do you think these can be transformed into their business strategy? \u00a0Please Comment.<\/strong><\/p>\n h).\u00a0 Could aspects of Project Portfolio Management be utilized in this project?<\/strong><\/p>\n <\/p>\n <\/p>\n For REF… Use:\u00a0#getanswers2001588<\/span><\/strong><\/p>\n <\/p>\n\n
![\"home_brands\"](\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2017\/09\/home_brands_d-png.png\")
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\n(and profile of your project team) to perform this project?<\/strong><\/p>\n![\"free-qoute\"](\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2017\/08\/free-qoute1.gif\")
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