{"id":306,"date":"2015-03-01T03:26:42","date_gmt":"2015-02-28T16:26:42","guid":{"rendered":"http:\/\/casestudyhelp.com\/sample-questions\/?p=306"},"modified":"2018-01-30T17:07:24","modified_gmt":"2018-01-30T06:07:24","slug":"e-commerce-marketing-assignment-help","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/e-commerce-marketing-assignment-help\/","title":{"rendered":"E-Commerce & Marketing Assignment Help"},"content":{"rendered":"

Task 1<\/em> : An individual assignment consisting of a written report of 1,500 words.<\/p>\n

Task 2:<\/em> A group presentation (15 minute presentation to be delivered by a group of 4 students) <\/em><\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAssessment Task: *******************<\/strong><\/td>\nTask 1Information security and buyer protection and the challenge of data protection are expanding in degree and trouble. While online businesses have since a long time ago expected to shield their clients’ security and private data, changes in information transforming and plans of action present new dangers and new regulations.<\/p>\n

As part of your report, you are required to assess different protection and security issues experienced by customers and online businesses, including security strategies by which these issues are currently being addressed.<\/td>\n<\/tr>\n

Assessment criteria for Task 1<\/strong><\/td>\nExplanatory comments on the assessment criteria <\/strong><\/td>\nMaximum marks for each section <\/strong><\/td>\n<\/td>\n<\/tr>\n
Content, style, relevance and originality<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Relevant, accurate content, demonstrating research, as required by the assessment task.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Clearly evaluates social media usage by businesses\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Specific to e-commerce companies.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Great emphasis will be placed on originality \u2013 work that is clearly student\u2019s own.<\/td>\n

40%<\/strong><\/td>\n<\/td>\n<\/tr>\n
Constructive critical analysis<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrates the ability to critically analyse and\/or evaluate the use of social media by e-commerce companies.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demonstrates that you have consulted widely \u2013 using appropriate sources and examples to substantiate your arguments.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Application of relevant academic models should be evident but not necessarily explicit.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Provides alternative views on the usefulness of social media in online businesses.<\/td>\n

30%<\/strong><\/td>\n<\/td>\n<\/tr>\n
Overall structure<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Coherent structure, presented in a report format, utilising headings as appropriate; should include a title page and clear table of content.<\/td>\n10%<\/strong><\/td>\n<\/td>\n<\/tr>\n
Introduction and conclusion<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Clear triangulation of introduction, discussions and conclusion.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Introduces issue(s) for further exploration.<\/td>\n10%<\/strong><\/td>\n<\/td>\n<\/tr>\n
Referencing style<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Full in-text referencing using the Harvard citation style.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Structured reference list or bibliography using the Harvard referencing method.<\/td>\n10%<\/strong><\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Assignment outline<\/strong><\/p>\n

TASK 1<\/em><\/strong> is an individual report and must be presented in a report format (1,500 words). It is important that your report is properly structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper. Remember that this individual report accounts for 25% of your module assessment. Hence, poor performance will have a big impact on this module. An executive summary is required as part of your report .<\/p>\n

Your report should include references to the appropriate e-commerce and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 8 different academic references must be cited, but a well-researched report is likely to cite many more.<\/p>\n

You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission.<\/p>\n

Below is an indicative structure for your report:<\/strong><\/p>\n

Title Page<\/em><\/strong><\/p>\n

Table of Contents<\/em><\/strong><\/p>\n

A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible.<\/em>\u00a0<\/em><\/strong><\/p>\n

Executive Summary <\/em><\/strong><\/p>\n

An executive summary is a summary of a business report and is designed to give the examiner a flavour as to what the aims of report\u00a0 are about.<\/em>\u00a0<\/em><\/strong><\/p>\n

Introduction<\/em><\/strong><\/p>\n

This should show that you have understood the brief and that you will cover everything required.<\/em>\u00a0<\/strong><\/p>\n

Findings and Analysis<\/em><\/strong><\/p>\n