{"id":3114,"date":"2018-03-03T23:13:40","date_gmt":"2018-03-03T12:13:40","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=3114"},"modified":"2018-03-03T23:13:40","modified_gmt":"2018-03-03T12:13:40","slug":"short-case-study-question-answers-topics-p9","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/short-case-study-question-answers-topics-p9\/","title":{"rendered":"Short Case Study Question Answers Topics"},"content":{"rendered":"

1-Sustaining an Ethnic Soft Drink-Paper Boat: Brand Positioning and Consumer Behavior <\/strong>(Deadline after 12 hours)<\/strong><\/span><\/p>\n

    \n
  1. How do you think are the various factors listed in exhibits 1-6 associated with each other from the conceptual viewpoint?<\/li>\n
  2. What is your inference and interpretation of the response in Exhibit 1?<\/li>\n
  3. What are the conclusions that you may like to draw from exhibits 2,3,4,5, and 6? What are these exhibits important?<\/li>\n
  4. What are the significant assumptions that you can bring from your analysis of questions 1 to 3 and the case information?<\/li>\n<\/ol>\n

    2-Nielson <\/strong>(Deadline after four days)<\/strong><\/span><\/p>\n

      \n
    1. What is the state of shampoo category?<\/li>\n
    2. What is the consumer behavior for the shampoo category?<\/li>\n
    3. Analyze consumer behavior for Pantene and Garnier<\/li>\n
    4. Has Pantene priced appropriately?<\/li>\n
    5. Is the promotion strategy of Pantene appropriate?<\/li>\n
    6. What marketing strategy do you propose for Pantene to reclaim lost market share?<\/li>\n<\/ol>\n

      3-Unilever in Brazil <\/strong>(Deadline after four days)<\/strong><\/span><\/p>\n

        \n
      1. Should Unilever target the low-income segment of consumers in the Northeast? To answer this question, examine the short-term financial implications of the decision as well as its long-term strategic implications.<\/li>\n
      2. Evaluate Unilever\u2019s current brand portfolio. Is a new brand necessary to serve the low-income segment or could Unilever reposition one of its existing brands or merely launch a brand extension? If you judge that a new brand is necessary, write its positioning statement and choose its name among Unilever\u2019s worldwide brand names.<\/li>\n
      3. Design the marketing mix. Choose the price, promotion (objectives, message, and combination), product (formulation and packaging), and distribution that will allow Unilever to create and capture- value for low-income consumers in the Northeast of Brazil.<\/li>\n<\/ol>\n

        4-Harley Davidson: Chasing a new generation of customers <\/strong>(Deadline after four days)<\/strong><\/span><\/p>\n

          \n
        1. Identify key market research indicators and consumer insights (market share, marketing spend, brand awareness, brand attitude, etc.) included in the case.<\/li>\n
        2. What are the drivers of HD customers\u2019 brand loyalty?<\/li>\n
        3. How would these discussion outline above guide brand management?<\/li>\n
        4. What is the solution you would recommend to HD?<\/li>\n<\/ol>\n

          5-Samsung Mobile: Market Share and Profitability in Smartphone <\/strong>(Deadline after four days)<\/strong><\/span><\/p>\n

            \n
          1. Where is the Smartphone in its product lifecycle, and how should that position inform Samsung\u2019s strategy going forward?<\/li>\n
          2. Should Samsung Pursue Profitability, even at the expense of market share?<\/li>\n
          3. Are Samsung Smartphone\u2019s differentiated products? If so why? If not, what should Samsung do it?<\/li>\n
          4. Should Samsung pursue a multi-segmented or a globally similar strategy? If the company should continue multiple segments, by what criteria should it segment?<\/li>\n<\/ol>\n

            6-Nature View <\/strong>(Deadline after four days)<\/strong><\/span><\/p>\n

              \n
            1. How has Nature view succeeded in the natural foods channel?<\/li>\n
            2. What are the two primary types of growth strategies under consideration by Nature look?<\/li>\n
            3. 3a. How do the three options compare financially regarding yearly revenue, gross margin, required investment, and profit potential?<\/li>\n
            4. 3b. If the venture capitalists extended their deadline for meeting the $20 million revenue target by 12 to 18 months, would that change your recommended action plan?<\/li>\n
            5. What are the strategic advantages and risks of each option? What channel management and conflict issues are involved?<\/li>\n
            6. What action plan should the company pursue? What changes in the current marketing mix, sales, brand, and channel partner arrangements do you recommend to implement the action plan?<\/li>\n<\/ol>\n

              \"Hire<\/a><\/p>\n