Assignment Brief<\/p>\n
As part of the formal assessment for the programme you are required to submit a Relationship Management assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.<\/p>\n
Learning Outcomes:<\/p>\n
After completing the module you should be able to:
\n1. Critically analyse stakeholders within the decision-making process.
\n2. Demonstrate a critical understanding of leadership in the management of\u00a0stakeholder relationships.
\n3. Critically evaluate key theories in risk management.
\n4. Evaluate the nature and management structures of organisations.
\n5. Demonstrate a critical awareness of self and others actions when managing\u00a0relationships.
\n6. Critically evaluate budgeting processes and resource allocation.
\n7. Undertake critical analysis and reach reasoned and evidenced decisions,\u00a0contribute problem-solving skills to find and innovate in solutions.<\/p>\n
Your assignment should include: a title page containing your student number, the module name, the submission deadline and a word count; the appendices if relevant; and a reference list in Arden University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.<\/p>\n
Maximum word count: 4000 words<\/p>\n
Please note that exceeding the word count by over 10% will result in a reduction in\u00a0grade by the same percentage that the word count is exceeded<\/p>\n
<\/p>\n
Assignment Task
\nRelationship management has been widely recognised as one of the key business\u00a0activities ensuring competitive advantage through mutually beneficial collaboration\u00a0between an organisation and its stakeholders. Performed at both customer and\u00a0business levels, relationship management aims at building long term trust and loyalty\u00a0towards company and its products or services. A key duty of a relationship manager is\u00a0in leading and facilitating effective stakeholder engagement in a way that delivers value\u00a0to all the parties involved.<\/p>\n
This assignment allows you to demonstrate proficiency in relationship management.\u00a0You are expected to apply theories and concepts learnt from this module to developing\u00a0an effective and efficient relationship management strategy. Your analysis must also be\u00a0guided by the state-of-the-art in the following disciplines:
\n\u2022 Risk management
\n\u2022 Stakeholder management
\n\u2022 Leadership and HR management
\n\u2022 Communication management
\n\u2022 Budgeting and resource allocation<\/p>\n
For an organisation of your choice, provide a Relationship Management Report.\u00a0Max grade: 80% of the module final grade <\/p>\n Task 2 (30% approx. 1200 words LO1, 3, 4)<\/strong> <\/p>\n Submitting your work: <\/p>\n Guidelines
\nTask 1 (20% approx. 800 words LO1)<\/strong>
\nUsing an established model, conduct an analysis of three key company stakeholders.\u00a0Include the following components:
\n\u2022 Description of all major stakeholders by type.
\n\u2022 Statement of value each stakeholder derives from the relationship with the
\ncompany.
\n\u2022 Discussion of past experience with each of the stated stakeholders and
\nidentification of specific issues associated with their engagement.<\/p>\n
\nDescribe three typical conflicts of interest that may arise amongst the stakeholders\u00a0identified in task 1. In each case, evaluate approaches for conflict resolution and\u00a0conflict minimisation.
\nTask 3 (25% approx. 1000 words L3, L6)<\/strong>
\nEvaluate three critical risks that may impact upon stakeholder engagement to include a risk mitigation strategy and details on how resource and budget allocations may be\u00a0adjusted as part of risk management.
\nTask 4 (25% approx. 1000 words L4, L1, L2)<\/strong>
\nEvaluate the communication and leadership strategy that is employed to facilitateeffective relationships with the stakeholders identified in task 1. Ensure that you link\u00a0the strategies employed to established literature to help to demonstrate the value.<\/p>\n
\nOnce you have completed your written report it will need to be submitted via the
\n\u201cSubmit Report\u201d link in the assessments tab on the module page.
\nFormative Feedback
\nYou have the opportunity to submit a one page summary of this report to receive
\nformative feedback.
\nThe feedback is designed to help you develop areas of your work and it helps you
\ndevelop your skills as an independent learner.
\nYour work must be sent to the tutor by email two weeks prior to the report due date.
\nThis is to allow time for you to reflect on the feedback and draft your final submission.
\nFormative feedback will not be given to work submitted after the above date.<\/p>\n
\nYou MUST underpin your analysis and evaluation of the key issues with appropriate
\nand wide ranging academic research and ensure this is referenced using the AU
\nHarvard system. The My Study Skills Area contains the following useful resources:
\nGuide to Harvard Referencing
\nhttp:\/\/moodle.bl.rdi.co.uk\/guides\/HarvardRef\/AU_Harvard_Quick_Ref_Guide.pdf
\nGuide to Harvard Citation
\nhttp:\/\/moodle.bl.rdi.co.uk\/guides\/HarvardRef\/AU_Guide_to_Harvard_Citation.pdf
\nYou must use the AU Harvard Referencing method in your assignment.
\nAdditional notes:
\nStudents are<\/p>\n