{"id":3219,"date":"2018-04-09T23:59:47","date_gmt":"2018-04-09T13:59:47","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=3219"},"modified":"2018-04-09T23:59:47","modified_gmt":"2018-04-09T13:59:47","slug":"advertising-questions-answer-business-management-studies","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/advertising-questions-answer-business-management-studies\/","title":{"rendered":"Advertising Questions &#038;  Answer &#8211; Business Management Studies"},"content":{"rendered":"<p>PART \u2013 A\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (10 x 5 = 50)<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>What is Advertising? Discuss its objectives and point out the problems of advertising in India.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>How is Advertising effectiveness tested?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>What are the important features of an Advertisement Copy?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>Discuss the essential features of a sound advertising policy.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>Mention the functions of an advertising agency.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>Examine the function to be considered in the selection of Media for advertising.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>What is sales promotion? Why it is importance in marketing industrial product?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>Distinguish between Coupon and Sampling.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"9\">\n<li>What are the factors governing basic Promotional strategy?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li>Outline the different methods of providing discounts in the selling process.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>PART \u2013 B\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (2 x 15 = 30)<\/p>\n<p>Answer Any TWO Questions<\/p>\n<ol start=\"11\">\n<li>\u201cAdvertising Sells Product\u201d. Do you agree with this statement? Give reasons and explain the functions performed by advertising.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"12\">\n<li>\u201cThe success of Advertisement campaign depends on proper selection of Media\u201d \u2013 Discuss.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"13\">\n<li>\u201cAdvertising brings long-term benefits but Sales promotion is for quicker result\u201d. Explain with an example.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"14\">\n<li>Analyze the distinctive features of various elements of the Promotional mix. Illustrate with a suitable example.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"15\">\n<li>Outline the different methods of providing discounts in the selling process.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Max. Marks:80<\/p>\n<p>Advertising<\/p>\n<p>&nbsp;<\/p>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>PART \u2013 A\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 (10 x 5 = 50) &nbsp; What is Advertising? Discuss its objectives and point out the problems of advertising in India. &nbsp; How is Advertising effectiveness tested? &nbsp; What are the important features of an Advertisement Copy? &nbsp; Discuss the essential features of a sound advertising policy. &nbsp; Mention the functions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[707],"tags":[992,993],"_links":{"self":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/3219"}],"collection":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/comments?post=3219"}],"version-history":[{"count":1,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/3219\/revisions"}],"predecessor-version":[{"id":3220,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/3219\/revisions\/3220"}],"wp:attachment":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/media?parent=3219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/categories?post=3219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/tags?post=3219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}