Xaviers Institute of Business Management Studies<\/p>\n
BUSINESS STRATEGY<\/p>\n
Marks: 100
\nNOTE:
\nI. Answer ANY FIVE questions.
\nII. All questions carry 20 marks each.
\nIII. Total numbers of questions are EIGHT.<\/p>\n
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Q.1. Write short notes on ANY TWO of the following
\na. Globalization
\nb. Task and processes in formulating business strategy
\nc. TQM Philosophy
\nd. Characteristics of well formulated corporate objectives<\/p>\n
Q.2. Describe Vision and Mission statements with suitable illustrations. What is the difference between vision and mission? How does business definition help in articulating the Mission statement?<\/p>\n
Q.3. Describe Porter\u2019s five forces model to analyse competition with reference to light commercial vehicle industry.<\/p>\n
Q.4. Describe the GE multifactor portfolio matrix and state how the GE matrix is superior tool Vis a Vis the BCG matrix.<\/p>\n
Q.5. a) Describe Ansoff\u2019s matrix
\nb) What is the difference between market penetration and market development? Illustrate with suitable examples.<\/p>\n
Q.6. What is \u201cBest cost provider\u201d strategy? What are the risks in pursuing this strategy?<\/p>\n
Q.7. What strategic options a firm could follow when the firm is operating in a maturing industry?<\/p>\n
Q.8. Describe the role of strategy supportive reward system with suitable illustrations.<\/p>\n