NUTN402 Nutrition and Health Promotion
\nAssessment 3. Public health nutrition programme plan
\n55% of final assessment
\nSubmit online by 11pm: 15 May 2018<\/p>\n
Learning objective
\nIn completing this assignment, you will develop an integrated* understanding of planning \u201ctarget audiencecentred\u201d,
\n\u201ctheory-informed\u201d public health nutrition programmes that reduce inequalities in health.
\n(* You are expected to synthesise learning from Modules 1-5 and Assessments 1 & 2.)<\/p>\n
Task
\nPlan a two-year public health nutrition programme to improve the target audience\u2019s eating behaviour.<\/p>\n
For your programme needs assessment (and plan), you can either:
\n\u2022 use the Assessment 2 scenario and needs assessment results (assumed ecological needs of low-income parents of
\nprimary school-aged children in your locality to increase fruit and vegetable consumption), or
\n\u2022 choose your own target audience and specific eating behaviour. If you do this, include a 1-page summary
\n(Appendix C) outlining the target audience\u2019s assumed ecological needs for improving this behaviour. (You\u2019re not
\nexpected to collect data for this learning activity, a blend of available evidence and your observations is fine.)
\nSeek advice from Louise regarding suitability.<\/p>\n
Your programme plan needs to show your integrated understanding of:
\n\u2022 social marketing (designing a programme that meets the target audience\u2019s ecological needs – key
\npsychosocial and environmental factors influencing their eating behaviour),
\n\u2022 three Ottawa Charter Actions (\u2018Reorient health services\u2019 through \u2018Developing personal skills\u2019
\n(behavioural communications), and environmental change – either: \u2018Create supportive (food)
\nenvironment\u2019, \u2018Build healthy public policy\u2019, or \u2018Strengthen community action\u2019),
\n\u2022 two behavioural change theories (Social Cognitive Theory and one environmental change theory), and
\n\u2022 Treaty of Waitangi principles (M\u0101ori partnership, participation, protection).<\/p>\n
Getting started:
\n\u2022 Review Modules 1-5 and your feedback on Assessments 1 and 2
\n\u2022 Appendix C (if NOT using Assessment 2 needs assessment findings): Write a brief summary of the
\ntarget audience\u2019s assumed ecological needs for the specific eating behaviour
\n\u2022 Download the Assessment 3 Template (delete Louise\u2019s embedded tips prior to submission). Use this
\nelectronic template and checklist to plan your public health nutrition programme
\n\u2022 Appendix A: Draw a schematic map with \u201ctarget audience\u201d at the centre and these outer rings:
\n1. Influential people or settings visited frequently (include food choice behavioural settings)
\n2. A key organisation that influences each setting in ring 1 (proximal leverage point)
\n3. A key organisation that influences each organisation in ring 2 (distal leverage point)
\nHighlight relationships that are most influential (frequent and strong influence) \u2013 Tips in template
\n\u2022 Use your map to select 1 or 2 settings for your programme – Is an intervention in this setting
\npracticable, appropriate and likely to reach a large proportion of your target audience in order to
\nachieve the expected outcomes (objective(s) and ultimately the Goal)?<\/p>\n
Write a 3 to 3.5-page evidence-informed plan for a 2-year public health nutrition programme*, which
\nincludes:
\no Programme Goal (specify targeted eating behaviour \u2013 not the health outcome)
\no Two Objectives (1. expected psychosocial change, 2. expected environmental change)
\no One Strategy for each Objective (practicable, appropriate intervention (product) in an appropriate setting
\n(place) that requires minimal effort and resources to participate (price) and is well publicised (promoted), so
\na large % of the target audience can be reached and the desired outcome (objective) can be achieved)
\no For Objective 1 Strategy (behavioural communications), in table form, give examples of message content to
\napply each Social Cognitive Theory construct (reference integration of SPARC\/Appendix C findings).
\no For Objective 2 Strategy (environmental change), in table form, briefly explain how each concept from one
\nenvironmental change theory will be addressed.
\no References (Vancouver citation style) including:
\n\u2022 5-10 NUTN402 essential readings that informed the design of your programme
\n\u2022 Reference SPARC dataset\/Appendix C to show where you\u2019ve used needs assessment findings to design
\nyour programme so it meets the unique needs of the target audience.
\nThese tips and additional tips are included in the template.
\n\u2022 Appendix B:
\no Justify the strengths of your programme, using logic and references (~150 words)
\no Critically discuss specific limitations of your programme AND how you could overcome these
\nlimitations (~350 words)
\nBy 11:00 pm on Tuesday 15 May, submit the following documentation online for marking
\n(Blackboard NUTN402 Assignments -> Assessment 3 folder):
\n1. Your programme plan \u2013 3.5 page limit (MAXIMUM)
\n2. Appendix A: Map of target audience influencers (see previous page; hand-drawn is fine) \u2013 1 page limit
\n3. Appendix B: Supporting documentation \u2013 500 word limit (state word count; bullets are fine):
\n4. Appendix C (if NOT using Assessment 2 needs assessment findings): Target audience\u2019s assumed
\necological needs for the eating behaviour \u2013 1 page limit
\n5. References \u2013 use Vancouver citation style
\nMarks will be based on your conceptual understanding* of programme planning concepts, using the
\nmarking schedule on the next page. Reports over the page\/word limits will have marks deducted.
\n* explained in the first item under Blackboard NUTN402 Assignments<\/p>\n
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