{"id":369,"date":"2015-04-07T22:43:17","date_gmt":"2015-04-07T12:43:17","guid":{"rendered":"http:\/\/casestudyhelp.com\/sample-questions\/?p=369"},"modified":"2018-01-29T23:05:04","modified_gmt":"2018-01-29T12:05:04","slug":"marketing-principles-and-practice-assignment-help","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/marketing-principles-and-practice-assignment-help\/","title":{"rendered":"Marketing Principles and Practice assignment help"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Aims : To develop an understanding of general marketing principles and <\/strong><strong>their application to business<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Assessment guidance:<\/strong>\u00a0 <em>Learners will then be required to conduct an investigation of a<\/em><br \/>\n<em>business and analyse its marketing strategy. They will also develop<\/em><br \/>\n<em>a marketing plan for a specific product or service.<\/em><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"319\"><strong>Learning outcomes<\/strong><strong>The learner will:<\/strong><\/td>\n<td width=\"319\"><strong>Assessment criteria<\/strong><strong>The learner can:<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"319\">1 Understand the role of marketing inbusiness<\/td>\n<td width=\"319\">1.1\u00a0 Explain how marketing can be defined1.21.2 Explain the contribution of marketing to the achievement of business objectives1.3 Analyse the external factors influencing marketing1.4 Explain the role of marketing in a not for profit business<\/p>\n<p>&nbsp;<\/p>\n<p>1.5 Explain the elements of the marketing<\/p>\n<p>process<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">2 Understand the principles of marketing<\/td>\n<td width=\"319\">2.1 Explain the different elements of themarketing mix2.2 Explain methods of segmenting markets2.3 Evaluate the benefits of segmenting markets<\/p>\n<p>2.4 Analyse different methods of researching a market<\/p>\n<p>&nbsp;<\/p>\n<p>2.5 Explain how current technology impacts on marketing activity<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">3 Understand the application of themarketing mix in a specific business<\/td>\n<td width=\"319\">3.1 Review the market segments for a specific product or business3.2 Analyse how the business positions itsproducts or services3.3 Explain how products are distributed<\/p>\n<p>3.4 Analyse the use of pricing strategies<\/p>\n<p>&nbsp;<\/p>\n<p>3.5 Analyse the promotional strategy used by the business<\/td>\n<\/tr>\n<tr>\n<td width=\"319\">4 Be able to develop a marketing planfor a specific product or service<\/td>\n<td width=\"319\">4.1 Propose strategic aims and objectives for the plan4.2 Determine the target market\/s for marketing activity, with justification4.3 Analyse the macro and micro environmentalfactors influencing the marketing planning<\/p>\n<p>4.4 Propose a marketing mix for the product or service<\/p>\n<p>&nbsp;<\/p>\n<p>4.5 Explain how factors relevant to the<\/p>\n<p>implementation of the plan have been<\/p>\n<p>considered<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Indicative Content<\/strong><br \/>\n<strong>1. Understand the role of marketing in business<\/strong><\/p>\n<p><strong>Marketing definitions<\/strong><\/p>\n<ul>\n<li>Differing definitions by various marketing bodies\/associations e.g. CIM<\/li>\n<\/ul>\n<p><strong>Business objectives<\/strong><\/p>\n<ul>\n<li>To introduce a new product<\/li>\n<li>To enter a new market<\/li>\n<li>To expand market share<\/li>\n<li>To increase sales<\/li>\n<li>To increase profits<\/li>\n<\/ul>\n<p><strong>Marketing contribution to business objectives<\/strong><\/p>\n<ul>\n<li>Building competitive advantage<\/li>\n<li>Improving customer focus<\/li>\n<li>Increasing customer satisfaction<\/li>\n<li>Enhancing reputation<\/li>\n<li>Improving quality<\/li>\n<\/ul>\n<p><strong>External factors<\/strong><\/p>\n<ul>\n<li>Political, economic, social and technological factors<\/li>\n<li>Pressure groups, competitors, Porter\u2019s competitive forces<\/li>\n<\/ul>\n<p><strong>Not for profit marketing<\/strong><\/p>\n<ul>\n<li>Providing information in order to change attitudes e.g. health campaigns<\/li>\n<li>Providing information and generating income e.g. charities<\/li>\n<li>Social marketing e.g. political campaigns<\/li>\n<\/ul>\n<p><strong>Marketing process<\/strong><\/p>\n<ul>\n<li>Marketing audit<\/li>\n<li>Environmental analysis<\/li>\n<li>SWOT analysis<\/li>\n<li>Setting aims and objectives<\/li>\n<li>Planning<\/li>\n<li>Constraints<\/li>\n<li>Options<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong> Understand the principles of marketing<\/strong><\/li>\n<\/ol>\n<p><strong>Elements of the marketing mix<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Product mix: products and brands, features and benefits, product life cycle, Boston Matrix, product development, positioning<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Price: cost plus, competitive, psychological, skimming, use of strategies in different markets<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Promotion: above and below the line promotion, public relations, ethics in promotion, internet promotion, direct marketing, choice of strategy<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Place: types of distribution channel, managing distribution channels, use of Internet in distribution, choosing appropriate distribution channel<\/li>\n<li style=\"text-align: justify;\">Shift from 4Ps to 7Ps product-service continuum, the extended marketing mix, the soft elements of marketing e.g. people<\/li>\n<\/ul>\n<p><strong>Methods of segmenting markets<\/strong><\/p>\n<ul>\n<li>Demographic<\/li>\n<li>Socio-economic<\/li>\n<li>Geographic<\/li>\n<li>Psychographic<\/li>\n<li>Benefits of segmentation<\/li>\n<\/ul>\n<p><strong>Marketing research methods<\/strong><\/p>\n<ul>\n<li>Primary, secondary<\/li>\n<li>Qualitative\/quantitative<\/li>\n<li>Surveys, questionnaires<\/li>\n<li>Sampling methods<\/li>\n<li>Interviews, structured, unstructured, focus groups<\/li>\n<li>Observation<\/li>\n<li>Experimentation<\/li>\n<li>Ethnography<\/li>\n<\/ul>\n<p><strong>Impacts of new technology<\/strong><\/p>\n<ul>\n<li>Use of social media, Facebook, Linked in, Twitter<\/li>\n<li>Viral marketing<\/li>\n<li>Mobile marketing<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> Understand the application of the marketing mix in a specific business<\/strong><\/li>\n<\/ol>\n<p><strong>Market segment description<\/strong><\/p>\n<ul>\n<li>Demographic<\/li>\n<li>Socio-economic<\/li>\n<li>Geographic<\/li>\n<li>Psychographic<\/li>\n<\/ul>\n<p><strong>Positioning and product mix<\/strong><\/p>\n<ul>\n<li>Analysis of positioning<\/li>\n<li>Products and brands offered<\/li>\n<li>Product life cycle analysis<\/li>\n<li>Boston Matrix analysis<\/li>\n<li>Product development process<\/li>\n<li>Porter\u2019s competitive forces<\/li>\n<li>Stakeholder analysis<\/li>\n<\/ul>\n<p><strong>Methods of distribution<\/strong><\/p>\n<ul>\n<li>Analysis of distribution channels<\/li>\n<li>Management of distribution channels<\/li>\n<li>How channels reach target market<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Pricing strategies<\/strong><\/p>\n<ul>\n<li>Analysis of strategies used<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Promotional strategies<\/strong><\/p>\n<ul>\n<li>Analysis of strategies used<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong> Be able to develop a marketing plan for a specific product or service<\/strong><\/li>\n<\/ol>\n<p><strong>Aims and objectives<\/strong><\/p>\n<ul>\n<li>To introduce a new product feature or service<\/li>\n<li>To enter a new market<\/li>\n<li>To expand market share<\/li>\n<li>To increase sales<\/li>\n<li>To increase profits<\/li>\n<li>To enhance reputation<\/li>\n<\/ul>\n<p><strong>Target markets<\/strong><\/p>\n<ul>\n<li>Specific demographic<\/li>\n<li>Geographic area<\/li>\n<li>Socio economic group<\/li>\n<li>Defined psychographic group<\/li>\n<\/ul>\n<p><strong>Macro environmental analysis<\/strong><\/p>\n<ul>\n<li>Use of tools such as PEST<\/li>\n<\/ul>\n<p><strong>Micro environmental analysis<\/strong><\/p>\n<ul>\n<li>Use of tools such as analysis of strengths, weaknesses, opportunities and threats<\/li>\n<\/ul>\n<p>(SWOT)<\/p>\n<p><strong>Proposed marketing mix<\/strong><\/p>\n<ul>\n<li>Proposed product development<\/li>\n<li>Proposed product positioning<\/li>\n<li>Proposed pricing strategy<\/li>\n<li>Proposed promotional strategy<\/li>\n<li>Proposed distribution strategy<\/li>\n<\/ul>\n<p><strong>Implementation factors<\/strong><\/p>\n<ul>\n<li>Barriers to implementation of the plan and their resolution<\/li>\n<li>Marketing budget<\/li>\n<li>Monitoring and controlling the marketing plan<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\" align=\"center\"><a title=\"hire best assignment experts online\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\"><img decoding=\"async\" src=\"https:\/\/casestudyhelp.com\/images\/hire-best-assignment-experts-online.gif\" alt=\"Hire Your Assignment Writing Expert for Collage\/University\" \/><\/a><\/p>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Aims : To develop an understanding of general marketing principles and their application to business Assessment guidance:\u00a0 Learners will then be required to conduct an investigation of a business and analyse its marketing strategy. They will also develop a marketing plan for a specific product or service. Learning outcomesThe learner will: Assessment criteriaThe learner can: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,28],"tags":[214,218,62,216,215,212,217,213],"_links":{"self":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/369"}],"collection":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":8,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":2824,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/369\/revisions\/2824"}],"wp:attachment":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}