{"id":3772,"date":"2018-12-03T23:49:15","date_gmt":"2018-12-03T12:49:15","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=3772"},"modified":"2018-12-03T23:53:41","modified_gmt":"2018-12-03T12:53:41","slug":"marketing-quiz-question-and-answer","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/marketing-quiz-question-and-answer\/","title":{"rendered":"Marketing Quiz Question and Answer for MBA Students"},"content":{"rendered":"

Exit Exam<\/strong><\/h2>\n

The test is an institutional assessment indicator, important for the accreditation status of SBS Swiss Business School.<\/p>\n

Directions: This is an individual exam. You are not allowed to use any papers or books or seek the help of a friend. Each section contains independent questions. Each of the questions or incomplete statements is followed by 4 suggested answers or completions. Select the one that is best in each case. Good luck!<\/p>\n

1.\u00a0 One of the advantages of corporate retailing is that corporate retail organizations achieve economies of scale, greater purchasing power, better-trained employees, and<\/strong> _____________.<\/p>\n

a.\u00a0 Wider Brand Recognition<\/p>\n

b.\u00a0 More Locations<\/p>\n

c.\u00a0 Branded Merchandise<\/p>\n

d.\u00a0 \u201cFresh\u201d Merchandise<\/p>\n

e.\u00a0 More Advertising<\/p>\n

Answer_________<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

2.\u00a0 \u00a0An independent retailer using a central buying organization and joint promotion efforts is known as a<\/strong> ____________<\/strong><\/p>\n

a.\u00a0 Corporate Chain Store<\/p>\n

b.\u00a0 Voluntary Chain<\/p>\n

c.\u00a0 Retailer Cooperative<\/p>\n

d.\u00a0 Merchandising Conglomerate<\/p>\n

e.\u00a0 Franchise Organization<\/p>\n

Answer _________<\/strong><\/p>\n

 <\/p>\n

3.\u00a0 \u00a0The internal records system supplies results data, but the marketing intelligence system supplies __________ data.<\/strong><\/p>\n

a.\u00a0 Concurrent<\/p>\n

b.\u00a0 Secondary<\/p>\n

c.\u00a0 Research<\/p>\n

d.\u00a0 Happenings<\/p>\n

e.\u00a0 Premium<\/p>\n

Answer__________<\/strong><\/p>\n

 <\/p>\n

4.\u00a0 A __________ is a set of procedures, and sources managers use to obtain everyday information about developments in the marketing environment.<\/strong><\/p>\n

a.\u00a0 Marketing Research System<\/p>\n

b.\u00a0 Marketing Information System<\/p>\n

c.\u00a0 Product Management System<\/p>\n

d.\u00a0 Marketing Intelligence System<\/p>\n

e.\u00a0 Vertical System<\/p>\n

Answer__________<\/strong><\/p>\n

 <\/p>\n

5.\u00a0 A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors\u2019 published reports and stockholder information, the company is using _________ to improve the quality of its marketing intelligence.<\/strong><\/p>\n

a.\u00a0 Sales Force Surrogates<\/p>\n

b.\u00a0 Intermediaries<\/p>\n

c.\u00a0 External Networks<\/p>\n

d.\u00a0 Advisory Panels<\/p>\n

e.\u00a0 Customer Feedback Systems<\/p>\n

Answer__________<\/strong><\/p>\n

 <\/p>\n

6.\u00a0 Other media for direct-response marketing includes television. Television is used by direct marketers in conducting or producing \u201cinfomercials,\u201d videotext and interactive TV, and ________.<\/strong><\/p>\n

a.\u00a0 Ad Campaigns<\/p>\n

b.\u00a0 Direct Response<\/p>\n

c.\u00a0 At-Home Shopping Channels<\/p>\n

d.\u00a0 Commercials<\/p>\n

e.\u00a0 Kiosks<\/p>\n

Answer________<\/strong><\/p>\n

 <\/p>\n

7.\u00a0 \u00a0The exchange process in the age of information has become increasingly customer- initiated and __________.<\/strong><\/p>\n

a.\u00a0 Market Specific<\/p>\n

b.\u00a0 Customer-Controlled<\/p>\n

c.\u00a0 Marketer-Orientated<\/p>\n

d.\u00a0 Private<\/p>\n

e.\u00a0 Marketer-Controlled<\/p>\n

Answer__________<\/strong><\/p>\n

 <\/p>\n

8.\u00a0 \u00a0The Internet provides marketers and consumers with opportunities for much greater interaction and ______.<\/strong><\/p>\n

a.\u00a0 Ease Of Use<\/p>\n

b.\u00a0 Speed<\/p>\n

c.\u00a0 Specificity<\/p>\n

d.\u00a0 Convenience<\/p>\n

e.\u00a0 Individualization<\/p>\n

Answer________<\/strong><\/p>\n

 <\/p>\n

9.\u00a0 \u00a0We can say that a _________ has three characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) It has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate.<\/strong><\/p>\n

a.\u00a0 Core Competency<\/p>\n

b.\u00a0 Business Strategy<\/p>\n

c.\u00a0 Core Technology<\/p>\n

d.\u00a0 Strategic Business Unit<\/p>\n

e.\u00a0 Winning Strategy<\/p>\n

Answer__________<\/strong><\/p>\n

 <\/p>\n

10.\u00a0 Core competencies tend to refer to areas of special technical and production expertise, where_____________ processes.<\/strong><\/p>\n

a.\u00a0 Process benchmarks<\/p>\n

b.\u00a0 Distinctive capabilities<\/p>\n

c.\u00a0 Core business values<\/p>\n

d.\u00a0 Value statements<\/p>\n

e.\u00a0 Mission statements tend to describe excellence in broader business<\/p>\n

Answer________<\/strong><\/p>\n

 <\/p>\n

11.\u00a0 \u00a0George Day sees market-driven organizations as excelling in three distinctive capabilities: ____________ customer linking, and channel bonding.<\/strong><\/p>\n

a.\u00a0 Target Marketing<\/p>\n

b.\u00a0 Market Research<\/p>\n

c.\u00a0 Fulfilling Customer Needs<\/p>\n

d.\u00a0 Market Sensing<\/p>\n

e.\u00a0 Customer Service Relationships<\/p>\n

Answer________<\/strong><\/p>\n

 <\/p>\n

12.\u00a0 \u00a0Competitors find it hard to imitate companies such as Southwest Airlines, Dell, or IKEA because they are unable to copy there ____________.<\/strong><\/p>\n

a.\u00a0 Product Innovations<\/p>\n

b.\u00a0 Distribution Strategy<\/p>\n

c.\u00a0 Pricing Policies<\/p>\n

d.\u00a0 Activity Systems<\/p>\n

e.\u00a0 Logistics System<\/p>\n

Answer__________<\/strong><\/p>\n

 <\/p>\n

13.\u00a0 \u00a0One conception of holistic marketing views it as \u201cintegrating the value exploration, __________ and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders.\u201d<\/strong><\/p>\n

a.\u00a0 Value Creation<\/p>\n

b.\u00a0 Value Proposition<\/p>\n

c.\u00a0 Value Management<\/p>\n

d.\u00a0 Value Research<\/p>\n

e.\u00a0 Value Chain<\/p>\n

Answer________<\/strong><\/p>\n

 <\/p>\n

14.\u00a0 \u00a0Red Bull has gained _________ of the worldwide energy drink market by skillfully connecting with global youth.<\/strong><\/p>\n

a.\u00a0 70 percent<\/p>\n

b.\u00a0 80 percent<\/p>\n

c.\u00a0 60 percent<\/p>\n

d.\u00a0 50 percent<\/p>\n

e.\u00a0 90 percent<\/p>\n

Answer_________<\/strong><\/p>\n

 <\/p>\n

15.\u00a0 \u00a0Red Bull built buzz about the product through its __________.<\/strong><\/p>\n

a.\u00a0 \u201cBuzz Marketing Program.\u201d<\/p>\n

b.\u00a0 \u201cIn Program.\u201d<\/p>\n

c.\u00a0 \u201cMarketing Program.\u201d<\/p>\n

d.\u00a0 \u201cSeeding Program.\u201d<\/p>\n

e.\u00a0 \u201cAdvertising Campaign\u201d<\/p>\n

Answer________<\/strong><\/p>\n

 <\/p>\n

16.\u00a0 \u00a0Global firms plan, operate, and ___________ their activities on a worldwide basis.<\/strong><\/p>\n

a.\u00a0 Produce<\/p>\n

b.\u00a0 Coordinate<\/p>\n

c.\u00a0 Distribute<\/p>\n

d.\u00a0 Price<\/p>\n

e.\u00a0 Service<\/p>\n

Answer_______<\/strong><\/p>\n

 <\/p>\n

17.\u00a0 \u00a0A global industry is defined as ___________.<\/strong><\/p>\n

a.\u00a0 An industry in which the strategic positions of competitors are fundamentally affected by their overall global positions<\/p>\n

b.\u00a0 An industry that operates in more than one country and captures R&D, marketing, and other financial advantages in its costs and reputation.<\/p>\n

c.\u00a0 An industry that operates in more than one country and has a strategic position in many countries<\/p>\n

d.\u00a0 A firm that operates in more than one country and\u00a0 has\u00a0 a\u00a0 sales\u00a0 and\u00a0 marketing staff in those countries<\/p>\n

e.\u00a0 An industry that has strategic positions in many countries but is not affected by competition<\/p>\n

Answer________<\/strong><\/p>\n

 <\/p>\n

18.\u00a0 \u00a0A global firm is one that ___________.<\/strong><\/p>\n

a.\u00a0 Where the strategic positions of competitors are fundamentally affected by their overall global positions<\/p>\n

b.\u00a0 Operates in more than and captures R&D, marketing, and other financial advantages in its costs and reputation<\/p>\n

c.\u00a0 Operates in more than one country and has a sales and marketing staff in those countries<\/p>\n

d.\u00a0 Operates in more than one country and has a sales and marketing staff in\u00a0 those countries developing<\/p>\n

e.\u00a0 Has strategic\u00a0\u00a0\u00a0 positions\u00a0\u00a0\u00a0 in\u00a0\u00a0\u00a0 many\u00a0\u00a0\u00a0 countries\u00a0\u00a0\u00a0 but\u00a0\u00a0\u00a0 is\u00a0\u00a0\u00a0 not\u00a0\u00a0\u00a0 affected\u00a0\u00a0\u00a0 by competition researching<\/p>\n

Answer_________<\/strong><\/p>\n

 <\/p>\n

19.\u00a0 \u00a0The major decisions in international marketing include which of the following steps?<\/strong><\/p>\n

a.\u00a0 Deciding whether to go abroad.<\/p>\n

b.\u00a0 Deciding which markets to enter.<\/p>\n

c.\u00a0 Deciding how to enter the market.<\/p>\n

d.\u00a0 Deciding on the marketing program.<\/p>\n

e.\u00a0 All of the above.<\/p>\n

Answer_________<\/strong><\/p>\n

 <\/p>\n

20.\u00a0 \u00a0The internationalization process has four stages. These stages are ___________.<\/strong><\/p>\n

a.\u00a0 No regular export activities<\/p>\n

b.\u00a0 Export via independent representatives (agents)<\/p>\n

c.\u00a0 Establishment of one or more sales subsidiaries<\/p>\n

d.\u00a0 Establishment of production facilities abroad<\/p>\n

e.\u00a0 All are part of the internationalization process<\/p>\n

Answer_________<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n