{"id":4565,"date":"2019-09-19T04:54:33","date_gmt":"2019-09-18T18:54:33","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=4565"},"modified":"2019-09-19T05:08:22","modified_gmt":"2019-09-18T19:08:22","slug":"marketing-plan-assignment-answers-for-mba","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/marketing-plan-assignment-answers-for-mba\/","title":{"rendered":"PRELIMINARY MARKETING PLAN ASSIGNMENT ANSWERS FOR MBA"},"content":{"rendered":"<h2>Looking for PRELIMINARY MARKETING PLAN ASSIGNMENT?<\/h2>\n<blockquote><p>Get MARKETING PLAN ASSIGNMENT Answers for Questions: 1.company its mission and vision, 2.Outline the marketing objectives of product, 3.Target market analysis, 3.Micro and macro environmental analysis, 4.Marketing strategy -marketing mix strategy (4Ps or 7Ps) &#8211; Get help with Marketing Management Assignment 2 Part B Question And Answers<\/p><\/blockquote>\n<p><a title=\"Order your Assignment\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4044\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/04\/Order-now.png\" alt=\"Order Now\" width=\"552\" height=\"87\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/04\/Order-now.png 552w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/04\/Order-now-300x47.png 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/a><\/p>\n<h2>Instructions for PRELIMINARY MARKETING PLAN\u00a0 and BUSINESS AND ACCOUNTING Assessment<\/h2>\n<p>1.Include the following details in your cover page: Faculty name; department name; module name and code; the title of your work; Student ID and lecturer name;<br \/>\n2.Use Harvard referencing style.<br \/>\n3.Justify all texts and paragraphs.<br \/>\n4.Use font size 12 point of style Calibri\/Times Romans with line spacing of 1.15 (Visually impaired students may use larger fonts).<br \/>\n5.Number all pages except the cover page. Your paper MUST not be more than 10 pages.<br \/>\n6.Save the file in your name ( e.g.\u00a0 Peter_Obama_Assign1.docx\/ .doc).<br \/>\n7.Please provide a cover page for your paper.<br \/>\n8.Submit the assignment through my email or blackboard<\/p>\n<p>&nbsp;<\/p>\n<table width=\"433\">\n<tbody>\n<tr>\n<td width=\"103\"><strong>Faculty<\/strong><\/td>\n<td colspan=\"3\" width=\"331\"><strong>BUSINESS AND ACCOUNTING<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"103\"><strong>Assessment Name<\/strong><\/td>\n<td rowspan=\"2\" width=\"115\"><strong>\u00a0INTERNAL<\/strong><\/td>\n<td rowspan=\"2\" width=\"96\"><strong>Paper Code<\/strong><\/td>\n<td rowspan=\"2\" width=\"120\"><strong>B6-MKT-A16-I1<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"103\"><strong>Ex: Mid\/End\/Sup<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"103\"><strong>Module Name<\/strong><\/td>\n<td width=\"115\"><strong>MARKETING MANAGEMENT<\/strong><\/td>\n<td width=\"96\"><strong>Module Code<\/strong><\/td>\n<td width=\"120\"><strong>B6-MKT-13<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"103\"><strong>Month<\/strong><\/td>\n<td width=\"115\"><strong>August <\/strong><\/td>\n<td width=\"96\"><strong>Year<\/strong><\/td>\n<td width=\"120\"><strong>2019<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"103\"><strong>Total Marks<\/strong><\/td>\n<td width=\"115\"><strong>100 marks<\/strong><\/td>\n<td width=\"96\"><strong>Duration<\/strong><\/td>\n<td width=\"120\"><strong>\u00a0Due on \u2026..<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Details for BUSINESS AND ACCOUNTING Assessment<\/h2>\n<ul>\n<li><strong>PRELIMINARY MARKETING PLAN ASSIGNMENT<\/strong><\/li>\n<\/ul>\n<p>This assignment requires that you select a company that sells a product that you are familiar with and then base your answers on the chosen company and the chosen product. You are required to develop a marketing plan for your chosen product using secondary data you have researched. In the plan you should include:<\/p>\n<ol>\n<li><strong>Introduction<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Short background of the company its mission and vision<\/li>\n<li>Products and Services being offered by the company. &#8211; description of the product portfolio and the specific product of your choice.<\/li>\n<\/ul>\n<ol>\n<li>Outline the marketing objectives of your chosen product<strong>. (10 marks)<\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong>Target market analysis<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Describe in detail the profile\u00a0 \u00a0of the target market for your chosen product<\/li>\n<li>Explain the type of demand which is associated with that market (use<em> the various demand states<\/em>). Justify<\/li>\n<li>The general needs in the market and how the product is meeting those needs (<strong>10 marks)<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Micro and macro environmental analysis<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Explain the most macro environmental actors which will affect the marketing strategy and justify why they are critical.<\/li>\n<li>Explain the most critical micro environmental actors which will affect the marketing strategy and justify why they are critical. <strong>(40 marks<\/strong>)<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Marketing strategy <\/strong><\/li>\n<\/ol>\n<ul>\n<li>Describe in detail the marketing mix strategy <strong>(4Ps or 7Ps)<\/strong> and how you will blend it to suit the marketing objectives. <strong>(20 marks)<\/strong><\/li>\n<li>Describe any Two growth strategies that the company can use to grow the product market share. \u00a0(Use<em> Ansoff matrix, integrative or BCG matrix based strategies<\/em>) <strong>(10 marks)<\/strong><\/li>\n<li>Explain the segmentation criteria to be used for the company to suit the market <strong>needs (10 marks)<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>N: B You have to gather information on the company using sources such as the financial press, company websites, journals ,books etc. Remember to provide a list of resources used\/accessed at the end of the assignment.<\/p>\n<p>B6-MKT-ICA 1 BUSINESS AND ACCOUNTING &#8211; PRELIMINARY MARKETING PLAN ASSIGNMENT<\/p>\n<ol>\n<li>The Market Audit And Preliminary Marketing Plan Example<\/li>\n<li>Marketing management Assignment\u00a0 Assignment 2 Part B Answers<\/li>\n<\/ol>\n<p><a title=\"Order your Assignment\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4515\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/order-now1.png\" alt=\"order-now\" width=\"750\" height=\"300\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/order-now1.png 750w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/order-now1-300x120.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h2><em><strong>Marketing Plan Assignment and Marketing Management Assignment Answers <\/strong><\/em><\/h2>\n<blockquote><p><em>Get Expert help with your Marketing Plan Assignment and case study writing (Ask your Question free)- Get Well written Marketing Plan Assignment topic and research paper \u2013 100% Plagiarism Free Assurance \u2013 or Money back Guaranteed!<br \/>\n<\/em><\/p><\/blockquote>\n<ul>\n<li><em>Executive Summary and Conclusion Marketing Plan Assignment<\/em><\/li>\n<li><em>Marketing Plan Question Cases study Paper with Answers<\/em><\/li>\n<li><em>Essay on Marketing Plan important Questions Answers <\/em><\/li>\n<li><em>Marketing Plan Questions and Answers for MBA Students <\/em><\/li>\n<li><em>Marketing Mix Strategy Questions and Answers for MBA<\/em><\/li>\n<li><em>Help with Marketing Management Quiz Questions and Answers<\/em><\/li>\n<li><em>Case study and Strategic Marketing Exam Questions and Answers<\/em><\/li>\n<\/ul>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Looking for PRELIMINARY MARKETING PLAN ASSIGNMENT? Get MARKETING PLAN ASSIGNMENT Answers for Questions: 1.company its mission and vision, 2.Outline the marketing objectives of product, 3.Target market analysis, 3.Micro and macro environmental analysis, 4.Marketing strategy -marketing mix strategy (4Ps or 7Ps) &#8211; Get help with Marketing Management Assignment 2 Part B Question And Answers Instructions for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1349],"tags":[2409,2410,2412,2411,2416,2413,2414,2417,2415],"_links":{"self":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/4565"}],"collection":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/comments?post=4565"}],"version-history":[{"count":5,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/4565\/revisions"}],"predecessor-version":[{"id":4570,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/4565\/revisions\/4570"}],"wp:attachment":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/media?parent=4565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/categories?post=4565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/tags?post=4565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}