{"id":4762,"date":"2019-09-21T15:55:04","date_gmt":"2019-09-21T05:55:04","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=4762"},"modified":"2019-09-21T20:34:12","modified_gmt":"2019-09-21T10:34:12","slug":"facebook-facepay-mktg696-introduction-of-marketing-management-swot-analysis","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/facebook-facepay-mktg696-introduction-of-marketing-management-swot-analysis\/","title":{"rendered":"FaceBook (FacePay): MKTG696 Introduction of Marketing Management SWOT Analysis"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\"><strong>MKTG696 Introduction of Marketing Management Assignment Answers of FacePay<\/strong><\/p>\n<p style=\"text-align: justify;\">Looking for MKTG696 Marketing Management <a title=\"Assignment Questions to Answers\" href=\"https:\/\/casestudyhelp.com\/sample-questions\/\" target=\"_blank\"><strong>Assignment Question to answers<\/strong><\/a>? Get the Best MKTG696 Introduction of Marketing Management SWOT Analysis of FaceBook (FacePay). Gets <a title=\"Marketing Management Assignment Writing Help\" href=\"https:\/\/casestudyhelp.com\/mba\/marketing\/marketing-management-assignment-help.html\" target=\"_blank\"><strong>Marketing Management Assignment Writing Help<\/strong><\/a>, Marketing Management Homework solution &amp; <a title=\"MBA Essay Writing\" href=\"https:\/\/casestudyhelp.com\/mba-essays\/\" target=\"_blank\"><strong>MBA Essay Writing<\/strong><\/a> from MBA\/PhD Marketing Experts at cost-effective rates? Acquire Best Quality research work with 100% Plagiarism free content \u2013 Get related <a title=\"Marketing Assignment Topics\" href=\"https:\/\/casestudyhelp.com\/mba\/marketing\/\" target=\"_blank\"><strong>Marketing Assignment Topics<\/strong><\/a> written by native Expert writers in USA, U.K. &amp; Australia.<\/p>\n<\/blockquote>\n<h2><strong>Introduction to Marketing Management MKTG696<\/strong><\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/FACEPAY.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4774\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/FACEPAY.png\" alt=\"FACEPAY\" width=\"462\" height=\"296\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/FACEPAY.png 462w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/FACEPAY-300x192.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<ul>\n<li><strong>Product\/service background<\/strong><\/li>\n<\/ul>\n<p><em><strong>Facepay\u00a0<\/strong><\/em>is a third-party\u00a0mobile\u00a0and\u00a0online payment\u00a0platform based on the most popular social network site of modern days,\u00a0<em><strong>Facebook.\u00a0<\/strong><\/em>Facepay is used in smart phones as a\u00a0<em><strong>Facepay app<\/strong><\/em><strong>.\u00a0<\/strong>QR codes are used for local and in-store payments. The Facepay app also provides features such as credit card bills payment, bank account management, P2P transfer; prepay mobile phone top-up, bus and train ticket purchase, food order, ride calling, insurance selection, digital identification document storage. Facepay also allows online check-out on Amazon and eBay.<\/p>\n<ul>\n<li><strong>Market opportunity<\/strong><\/li>\n<\/ul>\n<p>Australia is a huge market for Facepay. First, it is one of the few agents that provide e-wallet service in Australia. The target segment of Facepay is huge (All Facebook users).<\/p>\n<ul>\n<li><strong>Target market<\/strong><\/li>\n<\/ul>\n<p>Basically, Facepay app is for everyone. However, this app is based on the Facebook platform; the initial target customers are people who have a Facebook account(s).<\/p>\n<p><strong>Value Proposition<\/strong><\/p>\n<ul>\n<li><strong>Value delivering to customers<\/strong><\/li>\n<\/ul>\n<p>In modern society, credit cards (or any types of cards) become incredibly popular. Moreover, people nowadays do not need to bring physical cards due to the bank app on their phones. However, there are still some problems that users have to deal with when they use online account\/bank apps\/credit cards, and Facepay can deal with those problems. To be more specific, Facepay can:<\/p>\n<p>&#8211; Integrating all types of credit cards, debit cards, opal cards in just one app.<\/p>\n<p>&#8211; Payment process just takes users a few seconds by scanning codes or tapping POS.<\/p>\n<p>&#8211; Easily go shopping online, book tickets, pay bills just by an app.<\/p>\n<p>&#8211; Provide easy interface, users can use all services just by some clicks or taps.<\/p>\n<ul>\n<li><strong>Competitive advantages<\/strong><\/li>\n<\/ul>\n<p>One of the special capabilities is the convenience in payment that Australians rarely have experienced before. Based on the user of Facebook, Facepay focus on replacing the credit card and cash. Lots of people use so many methods to make a payment or transact their money, such as cash, credit card, money transaction online ODu APP, take cash from ATM, and so on. Facepay is a way which could combine those ways together, and it is totally free of cost for its consumers. This can combine B2B, B2C, C2C, and O2O together and can be dominated on all money transaction system.<\/p>\n<p>Most importantly, Facepay can be used by a large number of users of Facebook.<\/p>\n<ul>\n<li><strong>Revenue model<\/strong><\/li>\n<\/ul>\n<p>B2B, B2C, C2C, O2O cash flow.<\/p>\n<p><strong>B2B:\u00a0<\/strong>Handing fee for the business company when they will do cash out.<\/p>\n<p><strong>B2C:\u00a0<\/strong>B2C will be free of cost.<\/p>\n<p><strong>C2C:\u00a0<\/strong>C2C will be totally free of cost.<\/p>\n<p><strong>O2O:\u00a0<\/strong>Profit from Electronic Commerce.<\/p>\n<ul>\n<li>Handling fee from Amazon<\/li>\n<li>Get interest by the gap week.<\/li>\n<\/ul>\n<p>Use the money to make an investment while having enough legal reserve.<\/p>\n<p><strong>Competitive environment<\/strong><\/p>\n<p>Actually, in Australia, there are two channels that have similar functions as Facepay. Those are:<\/p>\n<p>Apple wallet &amp; Paypal.<\/p>\n<p><strong>Apple wallet:\u00a0<\/strong>it is not for everyone, just for Apple product users.<\/p>\n<p><strong>PayPal:\u00a0<\/strong>It is from the USA, the main competitor of Facepay.<\/p>\n<p>Another channel is online apps of banks. However, they just provide services for their own customers.<\/p>\n<ul>\n<li><strong>Value chain<\/strong><\/li>\n<\/ul>\n<p><strong>Key partners:\u00a0<\/strong>Banks, Facebook.<\/p>\n<p style=\"text-align: justify;\"><a title=\"Order Now\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-4044 size-full aligncenter\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/04\/Order-now.png\" alt=\"Order Now\" width=\"552\" height=\"87\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/04\/Order-now.png 552w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/04\/Order-now-300x47.png 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\"><strong>Marketing 696 Blueprint of Facepay<\/strong><\/h2>\n<p><strong>Background<\/strong>: Based on the user of Facebook, Facepay focus on replace the credit card, and cash.<\/p>\n<p>Lots of people use lots of ways to make payment or transaction their money, such as cash, credit card, money transaction by online APP, take cash from ATM .etc. Facepay is a way which could combine those ways together, and it is totally free for the customer.<\/p>\n<p>For Facepay, it could combine B2B, B2C, C2C, O2O together, and becoming domination fall all money transaction.<\/p>\n<p><strong>Target customers<\/strong>: Everyone ( Facebook user + potential FB user)<\/p>\n<p><strong>Situation analysis (PEST):<\/strong><\/p>\n<p>It is possible to replace those traditional payments. In this era, everybody owns his phone, and it will be a convenience that deals with all matters by cell phone.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/Facepay.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4763\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/Facepay.png\" alt=\"Facepay\" width=\"500\" height=\"381\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/Facepay.png 500w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2019\/09\/Facepay-300x229.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><strong>SWOT Analysis:<\/strong><\/p>\n<p><strong>Strength<\/strong>:<\/p>\n<ol>\n<li>Great amount of Facebook user<\/li>\n<li>Convince, (replace cash, all kinds of card (such as credit card, debit card, opal car.etc), and all kinds of bank app)<\/li>\n<li>Safe<\/li>\n<\/ol>\n<p><strong>Weakness<\/strong>: the Facebook user only; the user has to own a cell phone, and Facebook account<\/p>\n<p><strong>Opportunities<\/strong>: no competitor, Blue Sea<\/p>\n<p><strong>Threats<\/strong>: People cannot change their habits.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>MKT Mix: <\/strong><\/p>\n<p><strong>Price<\/strong>: Free for a normal user<\/p>\n<p><strong>Place<\/strong>: everywhere<\/p>\n<p><strong>Position<\/strong>: the best way to make payment or transaction money<\/p>\n<p><strong>Promotion<\/strong>: As for a bunch of Facebooks, the AD and promotion will rely on Facebook.<\/p>\n<p><strong>Physical evidence<\/strong>: Endorsement by Facebook<\/p>\n<p><strong>People<\/strong>: every private customer and business, including online and offline.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Budget<\/strong>: the main part of the cost:<\/p>\n<p>Evaluation approximate 1.4Million each month in the beginning<\/p>\n<p><strong>Fix cost<\/strong>: build a platform<\/p>\n<p><strong>Average cost<\/strong>: salary, the fee for Maintenance<\/p>\n<p><strong>Evaluation and control<\/strong><\/p>\n<p><strong>Way to earn profit:<\/strong><\/p>\n<ol>\n<li>Handling fees from the store.\u2019<\/li>\n<li>Investment (use mp<\/li>\n<li>Gaping during pay to store<\/li>\n<li>AD<\/li>\n<\/ol>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>MKTG696 Introduction of Marketing Management Assignment Answers of FacePay Looking for MKTG696 Marketing Management Assignment Question to answers? Get the Best MKTG696 Introduction of Marketing Management SWOT Analysis of FaceBook (FacePay). Gets Marketing Management Assignment Writing Help, Marketing Management Homework solution &amp; MBA Essay Writing from MBA\/PhD Marketing Experts at cost-effective rates? Acquire Best Quality [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1417],"tags":[2419,2421,62,2418,2420,2423,2422],"_links":{"self":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/4762"}],"collection":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/comments?post=4762"}],"version-history":[{"count":6,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/4762\/revisions"}],"predecessor-version":[{"id":4775,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/4762\/revisions\/4775"}],"wp:attachment":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/media?parent=4762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/categories?post=4762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/tags?post=4762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}