{"id":5062,"date":"2019-11-06T17:24:18","date_gmt":"2019-11-06T06:24:18","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=5062"},"modified":"2019-12-23T17:58:57","modified_gmt":"2019-12-23T06:58:57","slug":"mba-marketing-strategy-final-assignment-answers-online","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/mba-marketing-strategy-final-assignment-answers-online\/","title":{"rendered":"MBA Marketing Strategy Final Assignment Answers Online"},"content":{"rendered":"
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MBA Marketing Strategy Final Assignment Questions and Answers<\/strong><\/a> offer important guidelines that scholars can follow to perfect their marketing Strategy. Get Help with Strategy Marketing Assignment<\/strong><\/a> Online with complete Case study writing<\/strong><\/a> –\u00a0 Get expert Help with Strategic Management Assignment<\/strong><\/a> with 100% plagiarism free Solution with in timeline.<\/p>\n<\/blockquote>\n

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[Final Assessment 8.1] Marketing Strategy<\/strong><\/h2>\n

Journal articles<\/strong><\/p>\n

In order to demonstrate evidence of wider reading you are required to use\u00a0at least 20 academic peer-reviewed articles,\u00a0<\/strong>these are\u00a0in addition<\/strong>\u00a0to the readings that you have been given throughout the module.<\/p>\n

Journals that you may want to look at include:<\/p>\n

    \n
  • Journal of Marketing Management<\/li>\n
  • European Journal of Marketing<\/li>\n
  • Marketing Research<\/li>\n
  • Psychology and Marketing<\/li>\n
  • Journal of Marketing<\/li>\n
  • Journal of International Marketing<\/li>\n
  • Journal of Services Marketing<\/li>\n
  • Journal of Marketing Theory and Practice<\/li>\n
  • Journal of the Academy of Marketing Science<\/li>\n
  • Service Marketing Quarterly<\/li>\n
  • Journal of Consumer Research<\/li>\n
  • The International Review of Retail, Distribution and Consumer Research<\/li>\n
  • Advances in Consumer Research<\/li>\n
  • Journal of Consumer Marketing<\/li>\n<\/ul>\n

    UNIT EIGHT<\/strong><\/p>\n

    Rubric<\/strong><\/h3>\n

    MBA 10 Marketing Strategy<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    MBA 10 Marketing Strategy<\/td>\n<\/tr>\n
    Criteria<\/strong><\/td>\nRatings<\/strong><\/td>\nPts<\/strong><\/td>\n<\/tr>\n<\/thead>\n
    \n

    This criterion is linked to a learning outcome Where is your chosen company in their marketplace? Issues to consider – are they in a blue or red ocean? Does the Big Middle apply? What is their brand strategy? What is their retail strategy?<\/p>\n

    70+ – Clear and complete knowledge of what the assignment involves. Complete and thorough analysis of your company’s strategy. 60+ – Provides a reasonable quality of accurate information regarding your company’s strategy. 50+ – Provides limited quality of information with some accuracy regarding your company’s strategy. FAIL – Very inaccurate assessment of your company’s marketing strategy.<\/p>\n<\/td>\n

    		<\/td>\n20.0\u00a0pts<\/td>\n<\/tr>\n
    \n

    This criterion is linked to a learning outcome How does your chosen company co-create the in-store experience?<\/p>\n

    70+ – Complete and thorough discussion of co-creation. 60+ – Provides a reasonable quality of accurate information regarding co-creation. 50+ – Provides limited quality of information with some accuracy regarding co-creation. FAIL – Very inaccurate discussion of co-creation.<\/p>\n<\/td>\n

    		<\/td>\n20.0\u00a0pts<\/td>\n<\/tr>\n
    \n

    This criterion is linked to a learning outcome Consider and evaluates the ethical issues associated with your company.<\/p>\n

    70+ – Complete and thorough discussion\/ explanation of your company’s marketing ethics. 60+ – Provides a reasonable quality of accurate discussion\/ explanation of your company’s marketing ethics. 50+ – Provides limited quality of information with some accurate discussion\/ explanation of your company’s marketing ethics. FAIL – Very inaccurate discussion\/ explanation of your company’s marketing ethics.<\/p>\n<\/td>\n

    		<\/td>\n20.0\u00a0pts<\/td>\n<\/tr>\n
    \n

    This criterion is linked to a learning outcome Make 4 evidence based recommendations as to how your chosen company may improve their marketing strategy.<\/p>\n

    70+ – Complete and thorough recommendations. Effectively supported by academic evidence. 60+ – Provides a reasonable quality of recommendations. Mostly supported by academic evidence. 50+ – Provides limited recommendations. Little supporting by academic evidence. FAIL – Very inaccurate recommendations. No supporting academic evidence.<\/p>\n<\/td>\n

    		<\/td>\n20.0\u00a0pts<\/td>\n<\/tr>\n
    \n

    This criterion is linked to a learning outcome Understanding and using academic literature is a key part of the assessment. At least 20 academic peer-reviewed journal articles should be used throughout the assessment.<\/p>\n

    70+ – References are complete and of an academic standard, accurate and effectively presented, many references. 60+ – References are complete and effectively presented and are mostly of an academic standard. 50+ – References are complete but non- standardized and poorly presented; some references are not of an academic standard. FAIL – Inadequate number of references; references are not of an academic standard.<\/p>\n<\/td>\n

    		<\/td>\n20.0\u00a0pts<\/td>\n<\/tr>\n
    \n

    This criterion is linked to a learning outcome Use of arguments<\/p>\n

    70+ – Questions are exhaustively answered by a sustained, coherent, convincing, very well-organised and fully supported arguments. 60+ – The question is answered by a clear, coherent and confident argument that is supported by an intelligent selection and skillful use of relevant evidence. 50+ – The question is answered by an argument that is sufficiently logical and adequately supported by relevant evidence. FAIL – Incomplete, unintelligible, irrelevant or unfinished answer.<\/p>\n<\/td>\n

    		<\/td>\n0.0\u00a0pts<\/td>\n<\/tr>\n
    \n

    This criterion is linked to a learning outcome Quality of analysis<\/p>\n

    70+ – An excellent standard of analysis that is authoritative, coherent, logical, well reasoned, persuasive, insightful, sophisticated and original. 60+ – A good standard of analysis that is systematic, appropriate, perceptive, thoughtful; and shows some originality; 50+ – A competent standard of analysis that is fairly well-organised and relevant, has some logical structure and is supported by the evidence of one or more carefully described examples. FAIL – Inadequate standard of analysis that is simply not merely entirely descriptive but which also contains serious inaccuracies and inconsistencies.<\/p>\n<\/td>\n

    		<\/td>\n0.0\u00a0pts<\/td>\n<\/tr>\n
    \n

    This criterion is linked to a learning outcome What to improve on for next time<\/p>\n

    Individual feedback.<\/p>\n<\/td>\n

    		<\/td>\n0.0\u00a0pts<\/td>\n<\/tr>\n
    Total points:\u00a0100.0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

     <\/p>\n

    Reference ID:\u00a0#getanswers19120005<\/span><\/strong><\/p>\n