{"id":6244,"date":"2020-10-23T21:26:53","date_gmt":"2020-10-23T10:26:53","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=6244"},"modified":"2020-10-23T21:26:53","modified_gmt":"2020-10-23T10:26:53","slug":"mkt60604-integrated-marketing-communications-assignment-answers","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/mkt60604-integrated-marketing-communications-assignment-answers\/","title":{"rendered":"MKT60604 Integrated Marketing Communications Assignment Answers"},"content":{"rendered":"<h2><strong>MKT60604 Integrated Marketing Communications Assignment with Harvard Referencing Styles<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: justify\">Are you seeking MKT60604 Integrated Marketing Communications Assignment Answers? Then <a title=\"Integrated Marketing Communications Assignment Help\" href=\"https:\/\/casestudyhelp.com\/sample-questions\/integrated-marketing-communication-strategy-and-assignment-sample\/\" target=\"_blank\"><strong>Integrated Marketing Communications Assignment Help<\/strong><\/a> is here to provide you 100% unique academic work. Our highly experienced and well-trained writers provide Assignment Writing service at a very reasonable price. Our team is available every time so that students can contact us at any time for their queries. We also provide <strong><a title=\"Marketing Case Study Help\" href=\"https:\/\/casestudyhelp.com\/writing-marketing-case-studies-assignment-help.html\" target=\"_blank\">Marketing Case Study Help<\/a><\/strong>, <a title=\"Marketing Principles Assignment\" href=\"https:\/\/casestudyhelp.com\/mba\/marketing\/marketing-principles-assignment-help.html\" target=\"_blank\"><strong>Marketing Principles Assignment<\/strong><\/a>, <a title=\"Global Marketing Assignment\" href=\"https:\/\/casestudyhelp.com\/mba\/marketing\/international-marketing-assignment-help.html\" target=\"_blank\"><strong>Global Marketing Assignment<\/strong><\/a> and so on.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><a title=\"Order Now\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-5877 size-full aligncenter\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/09\/Order-now-1.png\" alt=\"Order-now\" width=\"552\" height=\"87\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/09\/Order-now-1.png 552w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/09\/Order-now-1-300x47.png 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Assignment Details:-<\/strong><\/p>\n<ul>\n<li><strong>Course Code:\u00a0MKT60604<\/strong><\/li>\n<li><strong>Course Title:\u00a0Integrated Marketing Communications<\/strong><\/li>\n<li><strong>Referencing Styles:\u00a0Harvard<\/strong><\/li>\n<li><strong>Words:\u00a01500<\/strong><\/li>\n<li><strong>University:\u00a0Taylors University<\/strong><\/li>\n<li><strong>Country:\u00a0MY<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Assignment Task-<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Discuss the company\u2019s current product\/ services mix (Product\/ service line, width and depth).<\/p>\n<p>Describe the brand\/sub-brand identity of your selected product\/brand<\/p>\n<p>&nbsp;<\/p>\n<p><strong>PEST\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>Discuss 1 point each and link its impact to the company<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Competitors\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>List of competitors (direct and indirect if any \u2013 with justification)<\/p>\n<p>Discuss\/ compare the competitive advantage(s) of the closest\/direct competition (Offering similar product\/ service)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marketing &amp; IMC Objectives<\/strong><\/p>\n<p>Develop an overall marketing objective and 3 IMC objectives for the 3 months period<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Target Audience<\/strong><\/p>\n<p>Give specific description of the target audience for this project using the segmentation variables and focus\/expand on demographics, geographic, behavioural and psychographic variables.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Creative Strategy: Content, Structure &amp; Format<\/strong><\/p>\n<p>What is the major selling idea\/big idea? Consider the followings in developing the major selling Idea\/Big Idea<\/p>\n<ul>\n<li>Unique selling proposition<\/li>\n<li>Creating a brand image<\/li>\n<li>Finding the inherent drama<\/li>\n<li>Positioning<\/li>\n<\/ul>\n<p>What are the proposed appeals (rational\/ emotional or others) and justify?<\/p>\n<p>Explain the execution-style\/s and justify.<\/p>\n<p>Discuss\/ evaluate the basic components of the advertisement\/promotion (advertisement layout)<\/p>\n<p>&nbsp;<\/p>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>MKT60604 Integrated Marketing Communications Assignment with Harvard Referencing Styles Are you seeking MKT60604 Integrated Marketing Communications Assignment Answers? Then Integrated Marketing Communications Assignment Help is here to provide you 100% unique academic work. Our highly experienced and well-trained writers provide Assignment Writing service at a very reasonable price. Our team is available every time so [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1995],"tags":[2728,537,4090,4519,4515,4516,4520,4517,4514,4518],"_links":{"self":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/6244"}],"collection":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/comments?post=6244"}],"version-history":[{"count":1,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/6244\/revisions"}],"predecessor-version":[{"id":6245,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/6244\/revisions\/6245"}],"wp:attachment":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/media?parent=6244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/categories?post=6244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/tags?post=6244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}