{"id":64,"date":"2015-02-02T05:12:17","date_gmt":"2015-02-01T18:12:17","guid":{"rendered":"http:\/\/casestudyhelp.com\/sample-questions\/?p=64"},"modified":"2018-01-30T21:00:50","modified_gmt":"2018-01-30T10:00:50","slug":"conduct-an-in-depth-review-of-a-specialist-subject-to-reflect-upon-your-own-experience-as-a-digital-marketing","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/conduct-an-in-depth-review-of-a-specialist-subject-to-reflect-upon-your-own-experience-as-a-digital-marketing\/","title":{"rendered":"Conduct an in-depth review of a specialist subject, to reflect upon your own experience as a digital marketing"},"content":{"rendered":"

\u00a02500 words assignment<\/h2>\n

Conduct an in-depth review of a specialist subject, to reflect upon your own experience as a digital marketing user in relation to this subject and draw conclusions pertinent for marketing strategy<\/p>\n

The format of the assignment should be the DM\u2019s purpose in the Consumer Decision Making Process (Blackwell et al, 2001) Assignment should be in the following structure:<\/p>\n

    \n
  1. Problem recognition<\/strong> \u2013 what triggered you to go online, what was the reason behind it<\/li>\n
  2. Search for information \u2013 <\/strong>where can you get the information online? \u2013 What possibilities are there? This section allows students to include theory, and to get the high marks this needs to be highly theoretical e.g. could look at different devices such as mobile, laptop, tablets.<\/li>\n
  3. Pre-interaction of alternatives \u2013 <\/strong>look at which one you go for and why. Example Facebook or twitter?<\/li>\n
  4. Purchase & consumption<\/strong><\/li>\n
  5. Post consumption evaluation \u2013 <\/strong>this section should consider are you happy with the response you get? For example if you leave a comment on Facebook and someone responds to that \u2013 does that response fulfil the problem recognition<\/li>\n
  6. – <\/strong>are you happy as a user? What would you change? Would you use a different device?<\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

    Theories that much be included<\/strong><\/h2>\n

    The Macro environment factors should be considered within this assignment<\/p>\n

    The Internet Marketing Environment<\/strong><\/p>\n

     <\/p>\n

    The micro-environment: issues for digital marketers<\/strong><\/p>\n

    Include – Chaffey 2001 \u2013 increase interaction to have, attraction awareness, engagement and conversion.<\/p>\n

     <\/p>\n

    Look at consumer characteristics how your characteristics could affect decisions and interactions. \u2013 try to include consumer characteristic theory from books etc<\/p>\n

    Examples of consumer characteristics:<\/p>\n