{"id":6768,"date":"2021-01-28T18:14:39","date_gmt":"2021-01-28T07:14:39","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=6768"},"modified":"2021-01-28T18:15:58","modified_gmt":"2021-01-28T07:15:58","slug":"ciqgm704-international-marketing-management-case-study-assignment-answers","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/ciqgm704-international-marketing-management-case-study-assignment-answers\/","title":{"rendered":"CIQGM704 International Marketing Management Case Study Assignment Answers"},"content":{"rendered":"<h2><strong>CIQGM704 &#8211; International Marketing Management Assignment Brief for Postgraduate Students<\/strong><\/h2>\n<p><strong>Words: 5000+<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Are you looking for CIQGM704 <a title=\"International Marketing Management Assignment Help\" href=\"https:\/\/casestudyhelp.com\/mba\/marketing\/international-marketing-assignment-help.html\" target=\"_blank\"><strong>International Marketing Management Assignment Help<\/strong><\/a>? Get the Best CIQGM704 &#8211; International Marketing Management <a title=\"Case Study Assignment\" href=\"https:\/\/casestudyhelp.com\/case-study-assignment-help.html\" target=\"_blank\"><strong>Case Study Assignment<\/strong><\/a> Answers by Professional MBA\/PhD Experts with 100% Plagiarism Free Work at affordable price. Now &#8211; Hire Our Qualified Writers and Get <a title=\"Assignment Answers\" href=\"https:\/\/casestudyhelp.com\/sample-questions\/\" target=\"_blank\"><strong>Assignment Answers<\/strong><\/a> for your requirement.<\/p>\n<\/blockquote>\n<p><strong><a title=\"Order Now\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6630\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/12\/order-now1.jpg\" alt=\"Order Now\" width=\"700\" height=\"87\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/12\/order-now1.jpg 700w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/12\/order-now1-300x37.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Assessment Brief:<\/strong><\/p>\n<ul>\n<li><strong>Module Code<\/strong>: CIQGM704<\/li>\n<li><strong>Course Level<\/strong>: Postgraduate (Level 7) MBA in Marketing Management<\/li>\n<li><strong>Academic Year<\/strong>: 2021-2021<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2021\/01\/LO1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6769\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2021\/01\/LO1.jpg\" alt=\"LO1\" width=\"605\" height=\"220\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2021\/01\/LO1.jpg 605w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2021\/01\/LO1-300x109.jpg 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><\/p>\n<p><strong>Task 1 (Report, 75 marks)<\/strong><\/p>\n<p><strong>Scenario: &#8211;<\/strong><\/p>\n<h3><strong>FIAT&#8217;s 500X Crossover Ad Drives Audience Engagement on YouTube<\/strong><\/h3>\n<p style=\"text-align: justify;\">After successfully revamping its iconic 500 model, the Italian automobile manufacturer FIAT launched the 500X crossover. To compete in an ultra-competitive market, FIAT France partnered with YouTube to produce an ad and measured impact in terms of ad recall, brand awareness, and search volume.<\/p>\n<p style=\"text-align: justify;\">Fiat\u2019s approach was to stream video ad exclusively on YouTube before launching on other media. Fiat was also determined to measure the incremental impact of the campaign with a Brand Lift survey.With 13 million views, the FIAT 500X YouTube ad remains one of the top three most-viewed videos during the 2015 Super Bowl, with an impressive completion rate of 84%.<\/p>\n<p style=\"text-align: justify;\">Based on the above scenario of Fiat\u2019s marketing strategy to launch the 500X crossover, learners are requested to analyze the various aspects of International Marketing Management by preparing a Marketing report.<\/p>\n<p>You <strong>MUST <\/strong>follow the <strong><em>Project Report<\/em><\/strong> format, which should contain the following sections:<\/p>\n<ol>\n<li style=\"text-align: justify;\"><strong>Executive Summary:<\/strong> You should summarize your marketing report briefly (hopefully on no more than one page of A4 paper). <span style=\"color: #ff0000;\"><strong>[8 Marks]<\/strong><\/span><\/li>\n<\/ol>\n<ol start=\"2\">\n<li style=\"text-align: justify;\"><strong>Introduction:<\/strong> You should provide some background information on the case study organisation and a brief explanation on the various aspects of International Marketing management that are relevant to the product launch mentioned in the above case study. <span style=\"color: #ff0000;\"><strong>[8 Marks]<\/strong><\/span><\/li>\n<\/ol>\n<ol start=\"3\">\n<li style=\"text-align: justify;\"><strong>Literature Review:<\/strong> You should conduct a review of relevant academic literature using at least 6-8 articles taken from reputed research journals\/ article publications, as well as in addition consider any other secondary literature reports, company data\/ any other relevant data, to critically analyse the available literature. The literature review should be based on:-<\/li>\n<\/ol>\n<ul>\n<li>A brief critique on the current issues in marketing relevant to the case study organisation.\u00a0<span style=\"color: #ff0000;\"><strong>[8 marks]<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\">The changing global business environment and the challenges this poses on the marketing management practices employed by the case study organisation. <span style=\"color: #ff0000;\"><strong>[8 marks]<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\">The development of a Marketing plan by applying relevant tools, models and techniques to support your analysis. The plan should be developed with regard to the case study organisation. <span style=\"color: #ff0000;\"><strong>[8 marks]<\/strong><\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li style=\"text-align: justify;\"><strong>Application of theory to practice:<\/strong> You need to compare actual practices in the case study organisation with the key academic thinking established in the review of literature. It may point out similarities and differences, agreements and contradictions, arguments and counter arguments, and suggest explanations for these relationships. The focus of this section needs to be: &#8211;<\/li>\n<\/ol>\n<ul>\n<li>An evaluation of marketing mix for the case study organization. <span style=\"color: #ff0000;\"><strong>[8 Marks]<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\">To evaluate the relationship between three elements of consumer analysis and to establish how these three elements help the Brand (for the case study organisation) develop effective marketing strategies <span style=\"color: #ff0000;\"><strong>[12 marks]<\/strong><\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li style=\"text-align: justify;\"><strong>Conclusions and Recommendations:<\/strong> You should summarize the main findings, including their implications, and provide recommendations that directly relate to this analysis. <span style=\"color: #ff0000;\"><strong>[10 Marks]<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li style=\"text-align: justify;\"><strong>References:<\/strong> You should use the Harvard Referencing System (HRS) correctly throughout in your report. <span style=\"color: #ff0000;\"><strong>[5 Marks]<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>Also Read:\u00a0 <a title=\"International Marketing Assignment Sample\" href=\"https:\/\/casestudyhelp.com\/free-samples\/international-marketing-sample.html\" target=\"_blank\">International Marketing Assignment Sample<\/a><\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Task 2 <\/strong><strong>[Case study, 25 marks]<\/strong><\/p>\n<h3><strong>\u2018Will it blend?\u2019<\/strong><\/h3>\n<p>Source: &#8211; \u2018Consumer Behaviour: a needs perspective\u2019 https:\/\/sites.google.com\/site\/cnsmrbhvr\/consumer-needs\/marketing-implications\/case-studies<\/p>\n<p style=\"text-align: justify;\">Blendtec is a division of K-Tec, Inc. and sells commercial and residential blenders. The company was founded in 1975 and it\u2019s popularly known for its \u2018Will it blend\u2019 marketing campaign. Blendtec\u2019s signature series and stealth line of blenders was awarded the 2013 Gold innovation award.<\/p>\n<p style=\"text-align: justify;\">The \u2018Will it blend\u2019 series (Blentec, 2013) is often viewed as a great example of a brand turning their marketing mateirals into something the consumers want to share. It features the simple premise of using one of the company\u2019s blenders, to see if something seemingly difficult or impossible to blend, will blend. Items previously blended include everything from the latest iPhone to magnets, there is a particular focus on items in the zeitgeist or that are the topic of discussion at that moment in time. One such example is the blending of the much maligned vuvuzela which was so talked about during the 2010 World Cup (VOA, 2010). The Blendtec blender has successfully blended everything to date with videos still ongoing.<\/p>\n<p style=\"text-align: justify;\">The end result is a viral that is current and interesting; it makes consumers want to share it with each other. At the same time they have put their product at the centre of the campaign and made it look best in class, demonstrating the lack of risk associated with the product. Blendtec\u2019s campaign exploits the fact that not many consumers know much about blenders; not many consumers have a favourite blender brand. By appealing to the mainstream in such a simple, yet interesting way consumers are exposed to a brand of blender that holds a high level of social standing and carries no performance risk in that it will seemingly never fail to blend something. In this way Blendtec has grasped the consumer\u2019s attention and provided a compelling argument to be the consumer\u2019s favourite blender brand.<\/p>\n<p>Here are some YouTube videos from the popular series \u2018Will it blend?\u2019 by Blendtec<\/p>\n<p>\u201cWill it blend? IPhone X\u201d https:\/\/youtu.be\/KWqw5SpITg8<\/p>\n<p>\u201cWill it blend? IPad\u201d https:\/\/youtu.be\/lAl28d6tbko<\/p>\n<p>\u201cWill it blend? Ford Fiesta\u201d https:\/\/youtu.be\/xRAz6fkr5RQ<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Please answer the following questions based on the case study provided:-<\/strong><\/p>\n<ol>\n<li style=\"text-align: justify;\">Provide some background information about the Company and the Brand given in the case study. How do you gauge the success of the \u2018will it blend\u2019 series and the role of creative marketing in this scenario.\u00a0<span style=\"color: #ff0000;\"><strong>[10 Marks]<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\">Establish the role of marketing models with regard to the given organisation; you should include at least one model among (Porter\u2019s Model, <a title=\"SWOT Analysis\" href=\"https:\/\/casestudyhelp.com\/swot-analysis\/why-swot-analysis-assignment-important-for-students.html\" target=\"_blank\"><strong>SWOT Analysis<\/strong><\/a>, and <a title=\"PESTLE Analysis\" href=\"https:\/\/casestudyhelp.com\/pestle-analysis\/\" target=\"_blank\"><strong>PESTLE Analysis<\/strong><\/a>) and at least one Model among (BCG Matrix, Ansoff Matrix and Product Life Cycle Model). <span style=\"color: #ff0000;\"><strong>[15 Marks]<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FOR REF&#8230;Use:\u00a0<span style=\"text-decoration: underline; color: #808000;\">#getanswers2001479-A<\/span><\/strong><\/p>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>CIQGM704 &#8211; International Marketing Management Assignment Brief for Postgraduate Students Words: 5000+ Are you looking for CIQGM704 International Marketing Management Assignment Help? Get the Best CIQGM704 &#8211; International Marketing Management Case Study Assignment Answers by Professional MBA\/PhD Experts with 100% Plagiarism Free Work at affordable price. 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