{"id":6961,"date":"2021-03-08T18:43:48","date_gmt":"2021-03-08T07:43:48","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=6961"},"modified":"2021-03-08T18:45:46","modified_gmt":"2021-03-08T07:45:46","slug":"bm032-3-mktdm-marketing-decision-making-assignment-questions-and-answers","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/bm032-3-mktdm-marketing-decision-making-assignment-questions-and-answers\/","title":{"rendered":"BM032-3-MKTDM &#8211; Marketing Decision Making: Assignment Questions and Answers"},"content":{"rendered":"<h2><strong>BM032-3-3 MKTDM Class Test Question March 2021 &#8211; Online Mock Test Exam<\/strong><\/h2>\n<p><strong>Assessment Details:<\/strong><\/p>\n<ul>\n<li><strong>Module: <\/strong>Marketing Decision Making<\/li>\n<li><strong>Words: <\/strong>2500<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Looking for BM032-3-3-MKTDM marketing decision making <a title=\"assignment answers\" href=\"https:\/\/casestudyhelp.com\/sample-questions\/\" target=\"_blank\"><strong>assignment answers<\/strong><\/a>? Get BM032-3-3-MKTDM Individual <a title=\"Assignment Sample\" href=\"https:\/\/casestudyhelp.com\/free-assignment-samples.html\" target=\"_blank\"><strong>Assignment Sample<\/strong><\/a> for Online Mock Test Exam. Our <a title=\"Assignment  Experts\" href=\"https:\/\/casestudyhelp.com\/experts\/\" target=\"_blank\"><strong>Assignment\u00a0 Experts<\/strong><\/a> Written answers for University Students in Australia, UK, USA, Asia and more countries at the best price.<\/p>\n<\/blockquote>\n<p style=\"text-align: center;\"><a title=\"Order Now\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6630\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/12\/order-now1.jpg\" alt=\"Order Now\" width=\"700\" height=\"87\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/12\/order-now1.jpg 700w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2020\/12\/order-now1-300x37.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>BM032-3-3 MKTDM\u00a0<\/strong><strong>Class Test Question 2021<\/strong><\/h2>\n<h3><span style=\"color: #ff6600;\"><strong><span style=\"text-decoration: underline;\">QUESTION 1<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Tan &amp; Tan Berhad, is a public listed company involved in construction and property development plans to expand its investment in 2021 as follows; to build apartments, office buildings, or warehouses project for forwarding agents.\u00a0The projected investment cost for an apartment will be $450,000 and there is a 70% chance that the apartment can be sold successfully, and a 30% chance that it will fail. If it is successfully sold, the levels of expected profits and the probability of each occurring have been estimated as below;<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">Probability<\/span> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <span style=\"text-decoration: underline;\">Profits<\/span><\/p>\n<p style=\"text-align: center;\">High:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0.2 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $2,500,000 per annum<\/p>\n<p style=\"text-align: center;\">Medium\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0.5 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $1,300,000 per annum<\/p>\n<p style=\"text-align: center;\">Low\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0.3 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0$ 500,000 per annum<\/p>\n<p style=\"text-align: justify;\">If it is a failure, there is a 0.7 probability that the apartment can be sold for $350,000 and a 0.3 probability that it will be worth nothing at all.<\/p>\n<p style=\"text-align: justify;\">The construction of an office building project is expected to incur an investment cost of $550,000, with 75% chance that it can be sold successfully, and a 25% chance that it will fail. If it is successfully sold, the levels of expected profits and the probability of each occurring have been estimated as follows;<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">Probability<\/span> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <span style=\"text-decoration: underline;\">Profits<\/span><\/p>\n<p style=\"text-align: center;\">High\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0.2 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $2,500,000 per annum<\/p>\n<p style=\"text-align: center;\">Medium\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0.6 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $1,400,000 per annum<\/p>\n<p style=\"text-align: center;\">Low \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a00.2 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0$400,000 per annum<\/p>\n<p style=\"text-align: justify;\">The probability of failure of the office building is 0.7 and it can be sold for $250,000, and probability that it will be worth nothing at all is 0.3.<\/p>\n<p style=\"text-align: justify;\">Finally, the investment on a warehouse project is expected to incur an investment cost of $620,000, with 70% chance that it can be sold successfully, and a 30% chance that it will fail. If it is successful, the levels of expected profits and the probability of each occurring have been estimated as below and if it fails it will be worth only $20,000.<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">Probability<\/span> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <span style=\"text-decoration: underline;\">Profits<\/span><\/p>\n<p style=\"text-align: center;\">High\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0.75 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $2,100,000 per annum<\/p>\n<p style=\"text-align: center;\">Low \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a00.25 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0$300,000 per annum<\/p>\n<p>Based on the above information:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>a).<\/strong>\u00a0 Construct a decision tree for Tan &amp; Tan Property\u2019s investment alternatives and determine all probabilities.\u00a0<strong>(4 marks)<\/strong><\/p>\n<p><strong>b).<\/strong>\u00a0 Calculate the expected value of all the three alternatives plans. \u00a0<strong>(6 marks)<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>c).<\/strong>\u00a0 Which of the above property should Tan &amp; Tan Property invest to further expand its business? Justify your answer.\u00a0\u00a0<strong>(3 marks)<\/strong><\/p>\n<p style=\"text-align: justify;\"><b>d).\u00a0\u00a0<\/b>Based on the above scenario, discuss any <strong>FOUR (4)<\/strong> disadvantages of using the decision tree in making decisions for the above investments.\u00a0\u00a0<strong>(12 marks)<\/strong><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #008000;\"><strong>(Total: 25 marks)<\/strong><\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><span style=\"text-decoration: underline;\">QUESTION 2<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Jet Electronic Company, an established manufacturer of microwave oven has decided to open a new outlet for its business expansion, given below is the estimated cost to be incurred;<\/p>\n<p style=\"text-align: center;\">Variable Production Cost\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 $160,000<\/p>\n<p style=\"text-align: center;\">Variable Selling Cost\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20,000<\/p>\n<p style=\"text-align: center;\">Fixed Production Cost \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0$20,800<\/p>\n<p style=\"text-align: center;\">Fixed Selling Expenses\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 $8,200<\/p>\n<p style=\"text-align: justify;\">The company expects to sell 5,000 units of microwave oven in its first year of operation. You are required to provide the following information to the Marketing Director to enable him to make the decision. Give your answer to the nearest whole number.<\/p>\n<p style=\"text-align: justify;\"><strong>a).<\/strong>\u00a0 How many units of microwave of oven need to be sold to break-even if the company decides to set the selling price at $115 per unit?\u00a0<strong>(2 marks)<\/strong><\/p>\n<p><strong>b).<\/strong>\u00a0 How many sales in dollar were required to break-even?\u00a0<strong>(2 marks)<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>c).<\/strong>\u00a0 Assume the company would like to realise a target profit of $500,000 in its first year of operations, calculate the sales need to be achieved.\u00a0\u00a0<strong>(2 marks)<\/strong><\/p>\n<p><strong>d).\u00a0<\/strong> If its variable production costs increase by $5 per unit, what will be its new breakeven output?<strong>\u00a0(2 marks)<\/strong><\/p>\n<p><strong>e).<\/strong>\u00a0 Analyse how the increase in variable cost will affect the profits of the company.\u00a0<strong>(2 marks)<\/strong><\/p>\n<p><strong>f).\u00a0\u00a0<\/strong>Discuss any <strong>FIVE<\/strong> <strong>(5)<\/strong> limitations of using Break Even analysis in relation to the above scenario.\u00a0<strong>(15 marks)<\/strong><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #008000;\"><strong>(Total: 25 marks)<\/strong><\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><span style=\"text-decoration: underline;\">QUESTION 3<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">The recent growing population of teenagers and young adults in Malaysia has prompted Ms. Jenny to take the opportunity to open an Uptrend Fashion Company store, involved in selling trendy and fashionable female clothing and accessories.<\/p>\n<p style=\"text-align: justify;\">Uptrend Fashion Company usually advertises in magazines whenever it has new lines of clothes. A colour full-page advertisement in \u201cFashion Today\u201d magazine costs $50,000, and the same advertisement cost $54,000 if it is advertised in \u201cTrendy\u201d.\u00a0 Fashion Today magazine generally circulated to 3.7million readers, whereas Trendy circulated to 6.2 million of readers. To decide which magazine to advertise, Ms. Jenny needs to find out the cost of reaching 1,000 readers for each magazine.<\/p>\n<p style=\"text-align: justify;\">In addition, Ms. Jenny is also considering a 30-second television commercial on the local Prime Drama slot at a cost of $480,000. This would reach 60,000,000 people in Malaysia and neighboring countries.<\/p>\n<p><strong>a).<\/strong>\u00a0 Calculate the cost of advertising (cost per thousand reach) for each type of magazine. <strong>(4 marks)<\/strong><\/p>\n<p><strong>b).<\/strong>\u00a0 What is the cost that needs to be incurred by Ms. Jenny if she wants to advertise on television?<strong>\u00a0(2 marks)<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>c).<\/strong>\u00a0 Based on <strong>Question 3(a)<\/strong> and <strong>Question 3(b)<\/strong>, which is the most effective advertising medium Ms. Jenny should choose to promote her new products? Justify your answer with reference to any <strong>FOUR (4<\/strong>) advantages of the chosen media. <strong>(10 marks)<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>d).<\/strong>\u00a0 Apart from the cost factor, evaluate <strong>THREE (3)<\/strong> other factors influencing the choice of promotional tools that Ms. Jenny will use in promoting her new fashionable female clothing and accessories.\u00a0<strong>(9 marks)<\/strong><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #008000;\"><strong>(Total: 25 marks)<\/strong><\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><span style=\"text-decoration: underline;\">QUESTION 4<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Critically evaluate the different approaches taken by consumers in making decisions when purchasing high-involvement versus low-involvement products or services with reference to each element of the 4 P\u2019s of the marketing mix. Support your answer with relevant examples.<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #008000;\"><strong>(Total: 25 marks)<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><strong>For REF&#8230; Use:\u00a0<span style=\"text-decoration: underline; color: #008000;\">#getanswers2001525<\/span><\/strong><\/p>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>BM032-3-3 MKTDM Class Test Question March 2021 &#8211; Online Mock Test Exam Assessment Details: Module: Marketing Decision Making Words: 2500 &nbsp; Looking for BM032-3-3-MKTDM marketing decision making assignment answers? Get BM032-3-3-MKTDM Individual Assignment Sample for Online Mock Test Exam. Our Assignment\u00a0 Experts Written answers for University Students in Australia, UK, USA, Asia and more countries [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5694],"tags":[5699,5697,5695,5703,5701,5696,5702,5698,5700],"_links":{"self":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/6961"}],"collection":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/comments?post=6961"}],"version-history":[{"count":3,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/6961\/revisions"}],"predecessor-version":[{"id":6964,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/6961\/revisions\/6964"}],"wp:attachment":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/media?parent=6961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/categories?post=6961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/tags?post=6961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}