{"id":8678,"date":"2022-04-09T17:42:11","date_gmt":"2022-04-09T07:42:11","guid":{"rendered":"https:\/\/casestudyhelp.com\/sample-questions\/?p=8678"},"modified":"2022-10-13T18:39:51","modified_gmt":"2022-10-13T07:39:51","slug":"digital-marketing-campaign-assignment-answers-help","status":"publish","type":"post","link":"https:\/\/casestudyhelp.com\/sample-questions\/digital-marketing-campaign-assignment-answers-help\/","title":{"rendered":"Digital Marketing Campaign Assignment Answers Help"},"content":{"rendered":"<h2><strong>Digital Marketing Campaign Assignment Solutions<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Assignment Detail:-<\/strong><\/p>\n<ul>\n<li><strong>Number of Words: 4500<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a title=\"Order Now\" href=\"https:\/\/casestudyhelp.com\/MyOrder.php\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8283 size-full\" src=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2021\/11\/order-now.jpg\" alt=\"Order Now\" width=\"700\" height=\"87\" srcset=\"https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2021\/11\/order-now.jpg 700w, https:\/\/casestudyhelp.com\/sample-questions\/wp-content\/uploads\/2021\/11\/order-now-300x37.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The summative assessment for this module requires you to produce a report divided into several sections. The first section (the digital marketing campaign) should be 3500 words. The second section (the reflexive commentary) should be 500 words. The third section (the evidence matrix, not included in word count, see page 4) should be included as an appendix.<\/p>\n<p>&nbsp;<\/p>\n<p>This is a postgraduate level 7 module and as such has a pass mark of 50%.<\/p>\n<p style=\"text-align: justify;\">For section 1 and 2 you should show that you are thoroughly embedded in the relevant literature and can critically analyse current digital marketing practices.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\">Instruction<\/span><\/strong><\/h3>\n<p style=\"text-align: left;\"><strong>Section 1: Digital marketing campaign report<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Assuming the role of a marketing manager of a company of your choice, you are to propose a digital marketing campaign to achieve their business goals. The report should include the following:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Executive summary<\/strong>\u2013 this should highlight the rationale for your campaign, your vision and big idea and what results you aim to achieve. Your executive summary should highlight the key themes and outputs of your campaign so the reader can gain a quick understanding of your creative idea, execution and forecasted results. (Approximately 500 words)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Situational analysis<\/strong>\u2013 you should evaluate the companies market situation and competitive landscape in the digital marketing element. This section includes identifying business goals and digital SMART objectives for your company and proposed digital campaign.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Digital marketing strategy<\/strong>\u2013 this section should include identifying and defining your target audience, campaign idea and creative strategy\u00a0including customer attraction and retention strategy. These should be supported by academic underpinning.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Digital marketing plan<\/strong>\u2013 this explains your media choices and spend to achieve the strategy. This includes the recommended measurement (Key Performance Indicators) and distribute of the budget over the campaign period \/ by channel to get a maximum return on investment. The plan needs to be realistic and reflect the company\u2019s strategy and capabilities.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Literature integration<\/strong>&#8211; Incorporate specific elements, topics and analysis covered in the units, learning material and forum discussion within the relevant report sections (See section 3: Evidence matrix).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>EXECUTIVE SUMMARY<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>INTRODUCTION<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>SITUATION ANALYSIS\u00a0<\/strong><\/p>\n<ol>\n<li>PESTEL ANALYSIS<\/li>\n<li>COMPETITOR ANALYSIS<\/li>\n<li>SWOT ANALYSIS<\/li>\n<li>BUSINESS GOALS AND SMART OBJECTIVES<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>STRATEGY\u00a0<\/strong><\/p>\n<p>WHY?<\/p>\n<p>ON LINE VALUE PROPOSITION<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CAMPAIGN OBJECTIVES AND FOCUS\u00a0<\/strong><\/p>\n<p>OBJECTIVES<\/p>\n<p>TARGETING AND SEGMENTATION<\/p>\n<p>PEN PORTRAIT<\/p>\n<p>\u200bUSER PERSONAS<\/p>\n<p>SOCIAL MEDIA EVALUATION<\/p>\n<p>E-MARKETING MIX \u2013 4PS<\/p>\n<p>IMPLEMENTATION<\/p>\n<p>\u200bPROJECT PLAN<\/p>\n<p>\u200bCAMPAIGN BUDGET<\/p>\n<p>\u200bPERFORMANCE INDEX<\/p>\n<p>\u200b\u200b-KPIS<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CONCLUSIONS<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Are you looking for Digital Marketing Campaign <a href=\"https:\/\/casestudyhelp.com\/sample-questions\/\" target=\"_blank\"><strong>Assignment Answers Help<\/strong><\/a>? We have <a href=\"https:\/\/casestudyhelp.com\/experts\/\" target=\"_blank\"><strong>online assignment writers<\/strong><\/a> who assist you with <a href=\"https:\/\/casestudyhelp.com\/mba\/marketing\/digital-marketing-assignment-help.html\" target=\"_blank\"><strong>Digital Marketing Assignment Help<\/strong><\/a> at the best price. Casestudyhelp.com delivers 100% plagiarism free assignment writing services by professional experts. Students from the UK, USA and Australia can connect with us through 24*7 live chat support and avail of our <a href=\"https:\/\/casestudyhelp.com\/free-assignment-samples.html\" target=\"_blank\"><strong>free assignment samples<\/strong><\/a>.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>For REF&#8230; Use:\u00a0<span style=\"color: #808000;\">#getanswers2002059<\/span><\/strong><\/p>\n<script type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/w.sharethis.com\/widget\/?wp=6.2.9\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Campaign Assignment Solutions &nbsp; Assignment Detail:- Number of Words: 4500 &nbsp; &nbsp; The summative assessment for this module requires you to produce a report divided into several sections. The first section (the digital marketing campaign) should be 3500 words. The second section (the reflexive commentary) should be 500 words. The third section (the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6182],"tags":[537,8882,8884,6186,9352,9350,9351],"_links":{"self":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/8678"}],"collection":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/comments?post=8678"}],"version-history":[{"count":2,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/8678\/revisions"}],"predecessor-version":[{"id":8793,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/posts\/8678\/revisions\/8793"}],"wp:attachment":[{"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/media?parent=8678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/categories?post=8678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casestudyhelp.com\/sample-questions\/wp-json\/wp\/v2\/tags?post=8678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}