ADVE 2004 Demonstrate an understanding of the RACE

 

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Assignment Details:-           

• Course Code: ADVE 2004
• Course Title: Public Relations
• Referencing Styles: APA
• Words: 1000
• University: Georgian College
• Country: CA

 

Assignment Task:-

 

Objectives:

1) Demonstrate an understanding of the RACE (Research, Action planning, Communication, and Evaluation) process as used to develop effective Public Relations plans and campaigns.

2) Develop and present an effective Public Relations plan for a client.

3) Develop effective public relations materials for plan implementation.

4) Work effectively in a team to apply knowledge and skills in the development of the plan.

 

Methodology:

1) Form a team of 5 to 6 students. Choose your team members carefully. You will need a variety of skills on your team, from research and analysis to writing, editing, time management and planning.

2) Your team will develop a Public Relations plan, including:

-Situation analysis

-Objectives

-Public Relations strategy and tactics

-Action plan and budget

-Material for implementation

-Evaluation plan

3) Submit a written plan.

4) Present your plan to the client and the class.