Task Description: You are required to submit a Research Proposal for a research project on a topic that is related to your programmer of study for your Degree. The intention of this assignment is to provide practical experience in designing and developing a research proposal in accordance with the requirements of objectivity and research methods. This assignment is designed to initiate your thinking about what aspect(s) of business you might be interested in studying. It is also the prelude to the actual research and document the findings.

IMPORTANT NOTE: You do not actually collect and interpret the data for the Assignment. This is the ‘plan’ for, not the completion of, the research. The proposal must include the following (using these items as section headings):

Cover Page

• The title of the Project (15 words maximum).

• Researcher’s Name

Abstract

Introduction

• Rationale of Study

• Background information

• Research aim statement

• Research objectives

• Research questions

Literature review

• Key ‘topics’ and key ‘context’

• Key definitions & literature (include models, tables & theories)

• Ending in possible conceptual framework/ hypotheses statements

Proposed Research Methods

• Data required

• Data sources

• Data collection technique(s)

• Data analysis Research Timeline Reference List Appendices

Your research proposal should be in Times New Roman font size 12, with 1.5 spacing and 3 cm left and right margins. Pages should be numbered, and your name and student number should appear in the header or footer of each page.

The completed assignment can be submitted through the corresponding TurnItIn dropbox on MDIS Blackboard. A hard copy of the assignment together with the TurnItIn report will need to be submitted to Student Service Centre at Level 2.

Marking Scheme

Rubric Sheet – ASB 2410 Research Methods For Business Assignment 2

Name:

Marketing Criteria	Poor	Fair	Adequate	Good	Excellent
Cover Page (6%)
Demonstrates clarity from the Title of Project
Inclusion of Researcher’s Name
Abstract (12%)
Demonstrates ability to summarise the research proposal
Introduction (12%)
Justifies the rational of the study
Clear Background information, researchobjectives, and questions
Literature review (25%)
Extant literature central to study is included
Conceptual Framework and HypothesesStatements
Proposed Research Methods (30%)
Identifies data required and data sources
Justifies data collection and data analysistechniques
Research Timeline (5%)
Provision of realistic research timeline
Presentation of report (10%)
Inclusion of adequate academic sources
Report format within word limit of 3000 words
Attention to written expression, spelling, punctuation and grammar

In addition, marks are also awarded for referencing. Students are expected to use the Harvard Referencing style. Failure to reference work and provide a list of references will result in the work being FAILED.

END OF ASSIGNMENT

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