Business Opportunity Analysis

Assessment Brief:

• Topic: Business Opportunity Analysis of an Entrepreneur
• Document Type: Business plan
• Subject: Business
• Number of Words: 1600
• Citation/Referencing Style: Harvard

 

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The Assessment Task

Carry out an Opportunity analysis for a new venture creation.

Writing an Opportunity analysis (or feasibility study) can help finalise your business idea, and to check it against the initial perception of the market-place. Feasibility study is a first draft of ‘nature of the business’ proposal that can allow further investigations and calculations to be based.

Learning Outcomes

The learning outcomes that are being assessed in this assessment are:

a	Select and apply academic literature, industry sources and models to examine and analyse markets and industries to identify opportunities for the development of a new business venture.
c	Demonstrate the capacity for original thinking through the identification and evaluation of an unexploited market opportunity.

 

Please Include the following Contents

1. Executive Summary
2. External Environmental Analysis
3. Industry Analysis
4. Key People and Skills
5. Financial Feasibility
6. References and Appendices

Executive Summary

External Environmental analysis

• PESTEL analysis – to identify the potential business opportunities
  • Political & legal environment
  • Economical & social environment
  • Ecological and technological environments

Industry Analysis

• One identify the potential business opportunities, need to analyse and evaluate the particular industry.
  • Industry Performance
  • Industry Demand Determinants
  • Industry Cost Determinants
  • Competitive Analysis

 

• Use porter’s five forces model to evaluate the industry as it enables to understand the forces which will directly impacts on the business and will assist entrepreneurs.
  • Customer bargaining power
  • Supplier bargaining power
  • Threat of new entrance
  • Threat of subsidies
  • Industry rivalry

Key People and Skills

• Key people and skills need to be identified align with organizations structure and designations.
• Ex:
  • Administration assistants,
  • Accountant
  • Marketing executive
  • IT technician

STARTUP Organizational Chart

HRM Plan (Role, Responsibility, Authority)

Financial Feasibility

• To determine whether the project is viable or not.
• Examine whether the project will work in long-term basis
• Financial risk
• Determine start-up cost
• Forecast sales pipeline
• Cash flow statement
• Income statement
• Investment appraisal
  • NPV
  • PBP
  • ARR

University gave students this example below to use as reference. I have included here for your information. Please construct start-up cost to our business in details.

• Forecast sales pipeline for 5 years
  University gave students this example below to use as reference. I have included here for your information. Please construct sales pipeline to our business in details

 

Profit and Loss statement

• Cash flow statement

• Income statement

• Investment appraisal
  • NPV – need to create high positive value
  • PBP
  • ARR

References and Appendices

Include at least about 20 references and add all the supporting documents under Appendices